This is a 5-bullets weekly pit stop for all interested in effective employer branding #48

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Tech meets travel at Booking.com ?

 

There’s a high demand for tech talent, not only at ‘tech companies’ but also at those where technology hasn’t traditionally been front and center.
@Booking.com has recently launched a campaign ‘When Tech meets Travel’ to attract in-demand talent to build products which improve our lives.

WHY TO DO THIS?
?the campaign shows Booking.com employees as pioneers, shaping the future of travel through the cutting edge technology and exploring new challenges, exciting twists and opportunities;
? the campaign also enhances the company’s customer brand by showcasing how Booking.com feeds the needs of digitally savvy consumers.

Enjoy the recent Booking.com campaign here.

 

#employerbrand #customerbrand #recruitment #sourcing #employeedevelopment #techtalent #digital #technology #campaign

 

2. ACTIVATIONS TO FOLLOW: GCHQ puts live jobs at the heart. ❤

 

Take a look at a lovely @GCHQ careers website, designed to appeal to candidates from diverse backgrounds. Central to this is the tagline ‘Together with Purpose’ which portrays a collaborative nature of GCHQ.

The careers website is well tailored and has strong personalization. A mobile device analytics has been applied to the website, focused on career-page content for specific roles.

Having Penna as partners to this inspiring project, the campaign has won the Recruitment Website Award at the Recruitment Marketing Awards 2022.

Why is this project spectacular?
?the website has received more than 350,000 visits since its launch in January 2022;
?the content cards appear in each frame, based on specific searches from candidates, offering more information on roles and a direct link to application forms; the cards have been designed to be mobile-first;
?the case studies & podcast stories of GCHQ employees have also been used to bring the site – and careers – to life.

Take a closer look at the GCHQ careers website here.

 

#employerbranding #recruitment #marketing #sourcing #talent #dei #careerswebsite #innovation #mobilefirst #awards2022

 

3.WORKPLACE TRENDS 2023 TO CONSIDER. ?

 

The Hiring and Workplace Trends Report, jointly produced by Indeed and Glassdoor, shares insights into the future of work. The key 5 trends include:

1. Tight labor supply will continue to impact hiring. Even if employers’ hiring appetites fade, the supply of talent is likely to remain tight in the long run.
2. Remote work is to stay. Employers trying to fill in-person jobs may find themselves at a disadvantage as employees gravitate toward remote work.
3. As workers seek higher pay, benefits can set employers apart. Compensation remains king for job seekers.
4. Happiness and wellbeing matter. Employees expect greater wellbeing, including increased levels of happiness, satisfaction, purpose and manageable stress.
5. The changing workforce is pushing DEI to the forefront. The young generation is in a position to demand more when it comes to social justice.

? Explore the Workplace report spotlights here.

 

#trends2023 #workplace #remote #laboursupply #compensation #benefits #wellbeing #dei

 

4. A TOOL TO USE: A guide to manage WFH performance. ?

 

Discover a very helpful guide from @McLean & Company which helps managers to identify poor performance remotely and address the root causes, navigate the performance improvement process and conduct performance improvement discussions.

? Download it here and enjoy!

 

#tools #guide #remote #talentmanagement #performancemanagement #strategy

 

5. AN APPROACH TO FOLLOW: Hiring and tech talent sourcing. ?‍♂️

 

The EY 2022 Tech Horizon research showed that tech talent is more likely to be looking for a new job than talent in any other sector. A massive 56% of tech workers see themselves as ‘job jumpers’.

How to increase our chances of success?

HRM Asia shares a multi-faceted approach to hiring & tech talent sourcing. The key tips include:

1. Know your target market. Profile not just what talent you need but also who your candidates are, what they want and why they should join.
2. Embrace strategic workforce planning. Make deliberate decisions about your in-house tech function and identify ways to deliver transformation using a blended approach, expanding partnerships or establishing ecosystems.
3. Focus on the overall rewards. Technology employees focus on areas beyond just pay. These include learning, well-being, flexibility, purpose, etc.
4. Emphasize a wellbeing-centric culture. The nature of tech work can mean long hours in front of screens, therefore, tech talent cares about wellbeing and culture.
5. Make diversity a competitive differentiator. Setting diversity targets as part of a transformation strategy delivers clear dividends.

? Take a deep dive into this multi-faceted hiring approach and equip your team with a strategy for tomorrow.

 

#techtalent #hiring #sourcing #strategy #workforceplanning #talentmarket #competitiveadvantage

 

A BONUS PIECE FOR YOUR BRAIN ?

‘Full Stack Recruiter’ book you need to read

 

Do you want to excel in the recruitment business?
The author Jan Tegze shares with us the sourcing methods, tricks & smart techniques as well as teaches us how to excel in recruitment marketing, candidate engagement, cold calling and whatnot. ??

 

#sourcing #recruitment #marketing #candidateengagement #techniques #strategy #book

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️