This is a 5-bullets weekly pit stop for all interested in effective employer branding #49

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Young talent chooses ULMA. ?

 

@ULMA launches a new employer brand campaign It´s my choice! appealing to young students in the final years of their engineering degree or vocational training courses. The stars of the campaign are young employees, all under 25 and from ULMA´s different business units.

 

WHY TO DO THIS?

?the ULMA campaign highlights the brand & its main attributes and makes its social and business positioning more appealing;

?it boosts the talent hunting strategy of company business units;

?introducing us to the company’s employees, it establishes credibility and humanizes the ULMA brand.

 

Enjoy the ULMA campaign here.

 

#employerbrand #youngtalent #creativity #recruitment #sourcing #campaign 

 

2. ACTIVATIONS TO FOLLOW: Rolls-Royce breaks down pre-conceptions about careers. ?

 

Take a look at the Power Series campaign launched by @Rolls-Royce to attract, inform and provide ongoing support & encouragement to candidates through the recruitment process.

Having Meet and Engage and AMS as partners to this inspiring project, the campaign has won the Diversity and Inclusion Initiative Award at the Recruitment Marketing Awards 2022.

Why is this project spectacular?

?a series of 6 inspiring & information-packed virtual events gives an insight into working at Rolls-Royce;

?the Power Series was created and themed around powerful human traits that a diverse audience could recognize in themselves such as Courage (neurodiversity), Belief (Black Heritage backgrounds), Wisdom (sustainability), etc.;

?1,605 students engaged with the initiative; 1,475 people attended the events, 63% applied for opportunities at Rolls-Royce and 37% said they were “very likely” to apply.

Enjoy the Power Series here.

 

#employerbranding #recruitment #marketing #sourcing #talent #candidateexperience #dei #neurodiversity #sustainability #blackheritage #awards2022

 

3. EX FINDINGS 2022 TO CONSIDER. ✍

 

When rethinking employee experience at work, leaders need data to craft policies accordingly.

There are interesting findings in the 2022 State of EX survey, fielded by TI People and FOUNT Global, Inc. The key findings include:

1. 81% report that intense competition for talent is motivating their colleagues to invest more in EX;
2. 63% report that post-pandemic return-to-office/hybrid work issues are also motivating more EX investment;
3. The current business environment is disproportionately favorable for EX investment with 94% having EX improvement as more than just a short-term project at their companies. While for 51% EX work is a permanent change.

? Dive into further findings on employee experience here.

 

#employerbranding #employeeexperience #workculture #talentmanagement #organizationaldesign #changemanagement #policies

 

4. A TOOL TO USE: A guide to a high-value Succession Planning Program. ?

 

Discover a very useful guide from @McLean & Company which helps you to design a high-value Succession Planning Program and effectively identify, develop & place the right talent in critical roles to support their continued performance.

? Download it here and enjoy!

#tools #guide #successionplanning #talentmanagement #performancemanagement #strategy

 

5. A STRATEGY TO FOLLOW: Addressing employee financial health. ?

A new Mercer study of employee sentiment found that pay has suddenly become the #1 factor in satisfaction at work.
Financial concerns increased significantly, covering monthly expenses in the top spot from #9 last year, ability to retire jumped to #2 and personal debt is now in the top 10.
What multi-pronged strategy can address the financial health of your employees from multiple angles? Mercer points 4 key priorities:
1. Prioritizing living wages for employees.
2. Focusing on affordable healthcare.
3. Supporting holistic financial well-being.
4. Assisting with retirement readiness.

? Explore more on the Mercer’s 2022 Inside Employees’ Minds findings here.

#talentpreferences #pay #benefits #livingwages #financialwellbeing #retirement #employeesatisfaction #employeeexperience

 

 

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

? Poland: UBS is looking for an Employer Branding & Marketing Team Intern HERE

? Malaysia: Nestle is looking for a Regional Employer Branding & Digital Specialist HERE

? China: ByteDance is looking for an Employer Branding Partner HERE

? Portugal: Solvay is looking for a Talent Attraction & Employer Branding Specialist HERE

 

#keepgrowing #ebjobs #career

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️