This is a 5-bullets weekly pit stop for all interested in effective employer branding #47

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Sky delivers digital experience to candidates. ?

 

Enjoy an amazing campaign “At Sky you can” designed to appeal to early-years talent.
The campaign was innovative by showcasing a range of digital tools such as VR software to show candidates and new comers the office space and what they are buying into as a career pathway.

Having Symphony Talent as partners to this inspiring project, the campaign has won the Digital Solution Award at the Recruitment Marketing Awards 2022.

Why is the Sky campaign spectacular?
? the campaign featured a virtual campus tour, mini-videos with graduates & apprentices and an interactive “program matcher” to help candidates identify next steps;
?Sky enjoyed the tangible results: almost 20,000 applications, 400 hires and a 64 % increase in year-on-year sign-ups for its virtual events.

Take a closer look at the campaign here.

 

#employerbranding #recruitment #marketing #campaign #tech #youngtalent #digital #virtual #innovation #awards2022

 

2. ACTIVATIONS TO FOLLOW: Martin Searle Solicitors tackle disability discrimination. ? 

 

@Martin Searle Solicitors launched October 2022 campaign ‘Disability Matters’ to stamp out disability discrimination in the workplace.

According to the Labour Force Survey (2021-2022) the disability employment gap, which shows the difference between the employment rates of disabled and non-disabled people, widened to 28.4% throughout the Coronavirus pandemic. Therefore, this matter should be given proper attention.

What initiatives can be highlighted as examples to follow?

? they produced a series of free factsheets, case studies and FAQs for employers and employees covering basic disability rights and avoiding discrimination in the workplace;
? they offered employers and employees free 30-minute confidential telephone advice sessions regarding disability rights and employers’ duties and responsibilities;
? they ran free virtual seminars for advisers, charities and non-profit organizations on the subject.

Discover more about the Martin Searle Solicitors’ campaign here. Does your company create a fair and equal working culture?

 

#dei #workculture #disability #employeeexperience #wellbeing #discrimination

 

3. DIVERSITY & INCLUSION TRENDS TO CONSIDER. ?

 

Microsoft Global Diversity & Inclusion Report observes the highest year-over-year representation progress since 2018 across various categories and communities.

When it comes to leadership, the following report highlights could be of interest:

1. Women representation rose year over year at all leadership levels with the highest growth at the Partner + Executive level, increasing 1.9 percentage points to 23.0%.
2. Black and African American and multiracial representation rose year over year at all leadership levels.
3. Asian representation grew at all leadership levels except for Executives. Representation at the Partner + Executive level rose 2.2 percentage points to 28.4%, the highest year-over-year growth in the past 5 years.
4. Hispanic and Latinx representation increased at the Director and People Manager levels and decreased at the Executive and Partner + Executive levels.

? Explore more report spotlights here.

 

#trends #diversity #inclusion #DEI #representation #leadership #workculture

 

4. A PODCAST TO ENJOY: Leadership in 2023. ?

 

A very inspiring dive into leadership of 2023 with Brigitta Wurnig, Leadership Coach for top executives and Dr. Agnes Kunkel, The 2023 Podcast host.

In the The 2023 Podcast episode you will gain the insights on:
? what restructuring is happening inside companies;
? what new skills & competencies leaders and managers have to acquire to be successful in 2023;
? what practices should become focus points for companies to develop and maintain their strong position in the market.

 

#podcast #trends2023 #leadership #futureofwork #skills #competencies #peoplemanagement

 

5. AN APPROACH TO FOLLOW: Moving towards organizational transparency. ?‍♂️

 

How to determine whether your company is ready for transparency?

McLean & Company identifies 5 critical criteria that are crucial for transparency efforts to be successful in a company:

1. A healthy work culture. It should have such key characteristics as psychological safety, collaboration, organizational values.
2. A strong communications foundation. Before increasing transparency, companies should create a strong communications foundation with infrastructure in place to support it.
3. Accurate information and stakeholders willing to share. To be transparent companies should tell the entire story.
4. A suitable timeline for sharing information. Often companies have work to do to improve processes, results or data to ensure they are in a place and that they feel comfortable sharing about it.
5. Effective change management initiatives. Managers have an important role in supporting the transition to increased transparency as they have direct connection to employees.

? Take a deep dive into the research here and equip your team with a strategy for tomorrow.

 

#workculture #employeeexperience #transparency #openculture #peoplemanagement #changemanagement

 

A BONUS PIECE FOR YOUR BRAIN ?

‘Step inside the ring’ book you need to read

How to be a storytelling champ at work?
The authors Maggie Redling and Coleman Williams invite us not to a typical book – they teach us storytelling techniques and help us quickly and easily apply what we’ve learned.

Finish this book and you’ll feel confident and become a storytelling champ on bringing stories to influence, inspire or teach in your company. ??

#storytelling #influence #leadership #peoplemanagement #strategy #book

 

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️