This is a 5-bullets weekly pit stop for all interested in effective employer branding #44

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: DHL & Coldplay work together towards a sustainable world. ?

 

@Coldplay set an ambitious goal to reduce their CO2 emissions by more than 50% for the Music of the Spheres World Tour. @DHL – a pioneer in the field of sustainable transport and logistics – are proud to support them as their official logistics partner.

WHY TO DO THIS?
? this partnership helps to leverage both brands and appeal to new and more engaged customers and potentially new, different target audiences;
?sustainability indicates that a company cares about the impact of its actions, therefore, applicants will expect it towards their employees as well and will mark you as their preferred employer.

Learn more about this exciting partnership following the link.

 

#employerbrand #customerbrand #partnership #sustainability #corporateculture #targetaudience #preferredemployer 

 

2. ACTIVATIONS TO FOLLOW: Whirlpool advances inclusive & diverse culture. ?

 

@Whirlpool Corporation has been named to Forbes’ 2022 list of the World’s Best Employers.

For almost 111 years Whirlpool Corporation has taken meaningful actions to cultivate a strong, inclusive and diverse culture to support its employees around the world.

What company achievements can be highlighted?
? the company has 8 ERGs for the underrepresented groups in North America; 2 in Europe, Middle East and Africa region; 6 in Latin America; and 1 in Asia;
? it has launched several initiatives to support employee education and advancement, including professional development trainings;
?it conducts annual Global Inclusion Week.

Discover more about Whirlpool’s meaningful initiatives here. Why not to follow this example and have something special in the field of inclusion & diversity, education & advancement in your company?

 

#dei #openculture #training #education #professionaldevelopment #careeradvancement #employeeexperience

 

3. TRENDS TO CONSIDER: Top 5 priorities for HR in 2023.?

 

Gartner shares top 5 priorities for HR in 2023. These include:

1. Leader and manager effectiveness. Today’s work environment requires leaders to be more authentic, empathetic and adaptive.
2. Organizational design and change management. HR leaders should help employees to navigate change and mitigate the impact that change may have on their work and well-being.
3. Employee experience. This presents new career imperatives for HR leaders to create best-fit careers for employees.
4. Recruiting. Recruiting strategies should be reprioritized to align with current business needs, multiple potential scenarios in this shifting market should be planned and decisions made using data.
5. The future of work. Workforce planning — anticipating future talent needs — is at the epicenter of a future of work strategy.

? Explore the Gartner 2022 survey findings here.

 

#employerbranding #trends #recruitment #sourcing #talent #leadership #organizationaldesign #changemanagement 

 

4. A PODCAST TO ENJOY: Combatting IC isolation. ?

 

A very inspiring dive into recruiting challenges with Katie Macaulay host and Kristin Hancock, ICology’s Vice President of Community and Engagement.In the Internal Comms podcast episode you will gain the insights on:

? how to better understand your colleagues;
? what surprising skills IC professionals can get in the room with the C-suite;
? what a “baggage claim” approach is and how to apply it at work.

 

#podcast #internalcomms #isolation #leadership #communicationtechniques #messaging

 

5. A TOOL TO USE: A salary assessment guide. ?

 

When did your company update its compensation policy last?

Discover an amazing tool which will help you assess your current salary state, its structure and the structure in the market to align compensation and to stay competitive in today’s economy.

? Download it here and enjoy!

 

#tools #salary #renumeration #compensation #policy #assessment #performance

 

A BONUS PIECE FOR YOUR CAREER ?

 

What is great about employer branding?

We are in demand across the globe! Check the job openings we have spotted:

? Poland: Cargotec is looking for an Employer Branding & Communication Leader HERE

? Australia: PWC is looking for an Employee Brand and Recruitment Talent Marketer HERE

? China: Hitachi Energy is looking for a Hub Employer Branding Partner HERE

? India: Marico Limited is looking for an Organization Effectiveness Senior Officer HERE

#keepgrowing #ebjobs #career

 

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️