This is a 5-bullets weekly pit stop for all interested in effective employer branding #39

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1.A BRAND TO FOLLOW: Build the renewable future with Worley! ⚙

@Worley, in partnership with Kaptcha, welcomes us with a new recruitment film, created to energise their recruitment campaign. Being a committed enabler of modern renewables, the company invites talent to build a rewarding career in an industry with a bright future!

WHY TO DO THIS?
?the campaign gives a credible insight into the company’s purpose, culture, job fulfilment and professional development;
?it portrays the Worley employees with their personal perspectives on the business future and what motivates them;
?it aligns and enhances the company’s employer brand and customer brand.

Enjoy the renewable future with Worley by following the link.

 

#worley #employerbranding #evp #recruitmentcampaign #companypurpose #talent

 

2. ACTIVATIONS TO FOLLOW: Swiggy introduces a moonlighting policy. ?

 

An Indian food delivery giant @Swiggy has announced an industry-first moonlighting policy. This initiative appears as companies are facing high attrition and employee demand for more flexibility.

According to the LinkedIn’s 2022 Global Talent Trends report, 60% of jobseekers cite compensation and benefits as 1 of the top priorities when choosing a new job.

What is so special about the new Swiggy policy?
? employees can take up external projects pro-bono or for an economic consideration based on internal approvals;
? the policy means activities outside of office hours/on weekends that does not impact employee productivity or has no conflict of interest with Swiggy’s business;
? it provides an additional revenue source to employees as well as more freedom and an opportunity to hone their skills.

Discover more about the Swiggy’s moonlighting policy here. Why not to introduce it and offer more flexibility to your employees?

 

 

 

#perks #benefits #flexibility #moonlightingpolicy #attraction #empoyeeretention

 

3. EMPLOYER BRANDING TRENDS TO CONSIDER. ?

 

How to become a magnet for talent?

Randstad Global Employer Brand Research 2022 shares the key trends and insights how to lead the future of work. The key trends include:

1. Global switching behavior. The intention to switch employers in the 1st half of 2022 has risen from 20% a year ago to 24%. It is not just the youngest age group that wishes to switch employers (28%) but also those aged 25-44 (26%).
2. Work meaning & career development. The majority (70%) of the global workforce consider career growth/progression as very important.
3. Remote working & work-life balance. Work-life balance is a top driver for the global
workforce and becomes more prevalent as the job market becomes more competitive.

? Explore the Randstad research 2022 findings here.

 

#employerbranding #trends #skills #careeradvancement #worklifebalance #remotework

 

4. A PODCAST TO ENJOY: Turning your CEO into a superstar! ?

A very inspiring dive into employee advocacy with Bradley Keenan, CEO of DSMN8 – the Employee Influence Platform.
In the ‘Employee Advocacy & Influence’ podcast episode you will gain the insights on:
? how to get your CEO to post on social media;
? how to build a business case for employee advocacy;
? how to take your C-Level executives from social zero’s to social heroes.

 

#podcast #socialmedia #content #employeeadvocacy #leadership #ceo

 

5. A BOOK TO READ: ‘Range: Why Generalists Triumph in a Specialized World’. ?

What is the most effective path to success in any domain?
The author David Epstein shows that the most impactful inventors cross domains rather than deepen their knowledge in one single area. People who think broadly and embrace diverse experiences & perspectives will increasingly thrive. ??

 

#success #career #generalist #knowledge #skills #domain #strategy #book

 

A BONUS PIECE FOR YOUR CAREER ?

 

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

? Poland: Bolt is looking for an Employer Branding Lead HERE

? Philippines: Philip Morris International is looking for an Employer Branding Executive HERE

? China: ByteDance is looking for an Employer Branding Partner HERE

? USA: Sendwave is looking for an Employer Branding Specialist HERE

 

#keepgrowing #ebjobs #career

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️