This is a 5-bullets weekly pit stop for all interested in effective employer branding #37

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Cadbury champions CSR. ?

 

A multinational brand @Cadbury has won a Gold Lion at Cannes for ‘Flags of Generosity’ campaign, partnering with Ogilvy Singapore & Ogilvy Malaysia. As an employer, @Cadbury champions its corporate purpose & social responsibility by supporting low-income families of Malaysia with donations.

WHY TO DO THIS?

?a socially responsible company bolsters its employer and customer brand;

?social responsibility initiatives boost workplace morale, encourage employee personal & professional growth, increase employee productivity;

?social responsibility initiatives enhance customer retention and loyalty.

Enjoy the campaign video and learn more following the link.

 

#brand #campaign #awards #csr #purpose #values

 

2. ACTIVATIONS TO FOLLOW: Spotify adapts a ‘Work from Anywhere’ model. ?

 

@Spotify introduced a new ‘Work from Anywhere’ model to 6,500 employees and saw the turnover rate dropped and diverse representation improved.

What is so special about the new Spotify model?

? employees determine how often they work from the office and where they work;

?if there is no Spotify office in the vicinity, the company supplies membership of a co-working space;

? there is no salary reduction if employees move to locations with a lower cost of living.

Discover more about the organizational transformation at Spotify here.

 

 

#workplace #transformation #employeeexperience #wfa #retention #dei

 

3. A STRATEGY TO FOLLOW: HR capabilities to increase company growth. ?

 

Josh Bersin’s research shows that high growth large companies have distinct HR skills. They have a well-defined HR operating model, their HR teams have a deep understanding of the business’s operations, have strong skills in corporate learning & technology and they are good performance consultants. These skills are critical for company growth.

What do these findings mean?

1. Recruiting is not the answer. Larger companies no longer grow through recruiting alone. They grow through development, mobility, retention and strategic job design.
2. Investing in HR professionals to develop “full-stack” skills is vital. Creating development paths, formal career programs, job rotation and strategic capability areas for HR will help to accomplish this goal.

? Explore the research findings in detail here. Why not to apply this strategy and increase your company’s growth?

 

#companygrowth #HRcapabilities #HRskills #careeradvancement #mobility #retention #jobdesign

 

4. A TOOL TO USE: A guide to SM image sizes. ?

 

Discover a very helpful Hootsuite guide to image sizes for different social media platforms, including Instagram, Twitter, Facebook, LinkedIn and much more.

? Check it here and enjoy!

 

 

#tools #socialmedia #network #images

 

5. A PODCAST TO ENJOY: The exit fee scandal. ?

 

A very insightful dive into employee experience and employer brand reputation with Matt Alder, the Recruiting Future podcast and Tanya de Grunwald, journalist and founder of The Good and Fair Employers Club.
In the Recruiting Future podcast episode you will gain the insights on:
?what exit fees are;
?how to deliver on company values and provide a compelling employee experience to the entire workforce;
?what implications whistleblowing & PR disasters bring to employers.

 

#podcast #employerbranding #reputation #employeeexperience #exitinterview #values 

 

A BONUS PIECE FOR YOUR BRAIN ?

‘Employer Branding for Competitive Advantage’ book you need to read

 

How to build and maintain a distinctive and credible employer brand?
The authors Geeta Rana, Shivani Agarwal and Ravindra Sharma teach us some practical steps to achieve employer brand management success. The book uncovers the case studies of big-named employer brand stories as well as research, positioning, implementation & measurement. ??

#employerbranding #warontalent #competition #model #implementation #strategy #book

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️