This is a 5-bullets weekly pit stop for all interested in effective employer branding #38

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Join the taste at Dr. Oetker. ?

This summer @Dr.Oetker welcomes us with a new employer branding campaign ‘Join the Taste’. The company’s EVP is based on 5 pillars such as accountability, togetherness, responsibility, innovation and career opportunities. The campaign is being rolled out in over 30 countries and used on social media, in job ads, at career events.

WHY TO DO THIS?

?the campaign delivers an authentic employer brand experience, highlighting employees which act as ambassadors and talk about their careers, their passion for work and what motivates them;

? it communicates a genuine reflection of your company’s EVP and appeals to candidates & employees, who share these values & convictions;

? it aligns and enhances both your employer brand and customer brand.

Enjoy the taste with Dr. Oetker by following the link.

#oetker #employerbranding #evp #campaign #values #talent

 

2. ACTIVATIONS TO FOLLOW: 10Clouds uses neuroscience to boost employee satisfaction. ?

At @10Clouds N 1 pillar of the company strategy is people. The company is creating a culture of high development through a range of measures, such as a tailored development program for leaders, mentoring programs, coaching opportunities and a unique method to identify behavioral preferences, grounded in neuroscience: PRISM® Brain Mapping.

The McKinsey report shows that employees, especially the younger generations, are looking for jobs that offer career advancement above many other popular perks.

How does PRISM® Brain Mapping ensure that @10Clouds provide customized development solutions & flexible career progression paths to its employees? The tool:

? brings a detailed overview of employees’ strengths & weaknesses, a profile of their work preferences and a detailed career development analysis;

? shows behavioral preferences necessary to respond to the challenges of the modern business environment;

? helps to adapt the management style to increase motivation and productivity.

? fosters an environment that supports every team member in achieving their full potential.

Discover more about this sophisticated behavioural tool here. Why not to follow the lead of 10Clouds and help your employees reach their full potential?

 

 

#neuroscience #careerpath #careeradvancement #employeedevelopment

 

3. A STRATEGY TO ADOPT: Addressing microaggressions in the workplace. ?

How to create a culture of inclusion and belonging?

If unaddressed, microaggressions can provoke exclusion and result in low levels of engagement, productivity and retention.

The SurveyMonkey study shows that 7 in 10 employees would be upset by disrespectful interactions, and 50% said the action would make them consider leaving their job.

Gartner shares a strategy for HR professionals to tackle microaggressions. It includes:

1. Training managers how to spot a microaggression. It can help increase manager awareness of common microaggressions in the workplace so they can spot and address them as they arise.

2. Coaching managers on how to create space for employees to share personal experiences. Managers should foster a psychologically safe place for underrepresented employees to share their personal experiences.

3. Practising empathy. Managers should practise active listening and to pay attention to employees’ tone of voice, body language and context.

4. Having a list of stakeholders and resources managers can use. To handle manager-employee emotions, managers should be able to connect with other leaders, leverage ERGs or direct their reports to employee assistance programs and counseling services.

5. Addressing questions and concerns efficiently. Companies should have a process for employees to report microaggressions, criteria for handling employee questions, concerns or allegations, established communication channels with various functions.

? Explore the instructive insights on handling microaggressions here.

#microagression #strategy #leadership #collaboration #retention #workplace

 

4. A TOOL TO USE: An inclusive recruitment guide. ?

Discover an amazing Audeliss guide to bring conscious inclusion into your hiring process.

Learn how to appoint diverse leaders, how to create an inclusive role description, how to widen your traditional search parameters, how to mitigate bias in the interviewing process and ensure a successful & inclusive onboarding.

? Download it here and enjoy!

#tools #dei #bias #recruitment #onboarding

 

5. A PODCAST TO ENJOY: The power of a tribe at Canva. ?‍♂️

A very inspiring dive into employee experience & values-based work with Sinead Connolly, Lotus People and Charlotte Anderson, Talent Attraction Lead, Canva.

In the ‘When Work isn’t Work’ podcast episode you will gain the insights on:

? how to embrace the focus on employee experience at work;

? how to cultivate extremely strong working relationships;

? what lies in the power of women supporting women;

? how to secure your dream role.

 

#podcast #employerbranding #talentmarketing #ROI #tech #recruitment

 

A BONUS PIECE FOR YOUR CAREER ?

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

? Poland: Grafton Recruitment is looking for an Employer Branding Specialist HERE

? UK: South Pole is looking for an Employer Brand & DEIB Strategist HERE

? Turkey: Michael Page is looking for a Talent Acquisition & Employer Branding Manager HERE

? Portugal: Adecco Recruitment is looking for a Talent Acquisition & Employer Branding Leader HERE

#keepgrowing #ebjobs #career

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together ❤️

ps. if you like what we sending you, make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️