EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #34
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. A BRAND TO FOLLOW: DHL combines esports and employer branding. ?♀️
@DHL explores new ways of employer branding with Dota 2 game. It engages with esports community through content and live activities at ESL Gaming events.
WHY TO DO THIS?
?It helps to reach a young fan community with an affinity for the internet & e-commerce which it is difficult to reach via traditional channels due to the changes in media usage patterns;
? it encourages young talents from the esports world to get to know DHL as an employer brand and apply for jobs;
?the partnership with ESL Gaming offers DHL a great opportunity to deliver its brand to new customers, consumers and employees.
Enjoy a wide range of the DHL adventures in the Dota 2 universe, following the link.
#dhl #campaign #youngtalent #esports #gaming
2.ACTIVATIONS TO FOLLOW: Indeed improves wellbeing across society. ?
@Indeed becomes a founding member of the World Wellbeing Movement, aiming to improve wellbeing across society.
The Indeed research shows that workplaces with higher employee well-being and countries with higher citizen well-being are considered as more attractive to work at and live in. Its analysis of jobseeker behavior shows that a Work Happiness Score – either average or above – increases the probability of job seekers applying to positions by 14.2%.
The well-being movement will:
? promote a universally acceptable standard for measuring wellbeing as a key ESG indicator for social impact;
? share best practices, provide insights into how to enhance wellbeing;
? build a community that takes action towards a positive change.
Discover more about the well-being movement here. Why not to join a coalition of global leaders and improve well-being across society?
#benefits #productivity #wellbeing #socialimpact #2022
3. AN APPROACH TO ADOPT: Making hybrid work. ?
Companies are trying to make hybrid work.
The research shows that flexibility & wellbeing are no longer negotiable and 53% of employees are likely to prioritize health and wellbeing over work than before the pandemic.
How to design hybrid workplaces with enough flexibility to support every employee?
@Microsoft CEO Satya Nadella shares 5 insights on hybrid work. They embrace:
1. Hybrid collaboration requires first-class experiences across time & space. Employees need meaningful collaboration but also the ability to catch up on their own time.
2. It requires being mindful of the “triple peak day”. Wellbeing has been one of the most important aspects of productivity.
3. Physical space is still “the ultimate collaboration” tool. It is vital to build flexibility into every space to bridge the gap between physical and digital.
4. Managers hold the key to hybrid onboarding. Leadership, management and technological excellence are equally important for onboarding success.
5. Leaders set the tone and the expectations. It’s equally important to communicate when an immediate response is not expected.
? Explore the eye-opening insights on hybrid work here.
#hybrid #remote #collaboration #wellbeing #workplace #strategy #leadership
4. A STRATEGY TO FOLLOW: Celebrate what you are.?
The Great Reshuffle has changed it all. Candidates and employees are rethinking their priorities & relationships with employers. And companies feel an imperative to renew their EVPs.
But is it really necessary to revisit your EVP to stay competitive in the shifted talent landscape?
Sophie Haynes, Senior Global Employer Brand Manager, @Unilever shares a strategy for an employer brand to win in the current landscape. The aspects of it include:
1. Don’t rush to refresh your EVP. No point in refreshing your company’s EVP if you don’t really need to, especially when we see flux in the talent landscape.
2. Treat your employer brand like part of your business. Understand who you need, when and how an experience in your company could align with talent needs.
3. Note the rising demand for hybrid working. Think of new employment models, design work patterns that will fit employees, allowing them to live a freelance lifestyle, take sabbaticals, care for family, explore new passions, etc.
4. Let employees tell their stories. Share employee stories from every corner of your business. Employee advocacy helps not only to attract talent but also to build employees’ personal brand.
5. Keep listening to talent, stay true to your EVP. The best results come from ensuring that a company’s voice is aligned with your strategy, data, goals, key leaders across the business and target audience.
Explore the aspects of the strategy here. Why not to apply it to your company and shape the articulation of your employer brand in a targeted way?
#strategy #evp #employerbrand #TalentVoices
5. A PODCAST TO ENJOY: Zebra Technologies stays on track with CSR. ?
A very inspiring dive into prioritizing CSR with Therese Van Ryne, Global Director of PR, Thought Leadership & Advocacy, Michelle Grodzki, Regulatory Specialist, Product Sustainability and Shelley Eades, Senior HR Director, Zebra Technologies.
In the Your Edge podcast episode you will gain the insights on:
?why crises ultimately serve as catalysts for CSR;
?why it’s important to harness the passion of your employees when it seems difficult to sustain CSR activities;
?how to orient CSR initiatives toward causes that raise the collective energy of employees, customers, partners and communities;
?why companies are often held accountable for their CSR inaction in times of crisis.
#podcast #employerbranding #csr #sustainability
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? China: Hitachi Energy is looking for a Hub Employer Branding Partner HERE
? USA: TikTok is looking for an Employer Branding Strategy Global Lead HERE
? Turkey: Arçelik Global is looking for a Senior Talent Acquisition & Employer Branding Specialist HERE
? Spain: Nestlé is looking for an Employer Branding and People Communications Specialist HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
