EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #32
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1.A BRAND TO FOLLOW: HubSpot champions ESG work
@HubSpot has released the 2022 Sustainability Report, highlighting the company progress and goals within the ESG pillars.
As an employer, it strives to make a positive impact on the world and build a company which future generations would be proud of.
WHY TO DO THIS?
?a company with an ESG strategy drives a competitive advantage through stakeholder engagement;
?adhering to ESG standards is a critical component of building customer loyalty;
? an ESG strategy helps attracting candidates and engaging employees as talent is focused on those companies that share their values.
Check the full report here
#esg #strategy #workplace #talent #reputation
2.ACTIVATIONS TO FOLLOW: Creating the future with Schaeffler. ?
@Schaeffler is launching a new employer branding campaign and highlighting its role in the transformation as a global automotive and industrial supplier. Shaping career paths, digitalization and sustainability are at the forefront of the campaign.
The “Create the Future with us” campaign:
? appeals to 5 target groups (high school/college/university students, data/ IT specialists, engineers, experts) and will be mostly delivered through digital channels and social networks;
? rolls out in 9 countries and will be launched in additional markets throughout the year;
? has the employer branding campaign statement, tailored to the target groups.
Follow the link and discover more about the campaign.
#employerbrand #campaign #talent #attraction #2022
3.A RETENTION APPROACH TO FOLLOW: The role of career mobility. ?
Many businesses are so focused on external hiring and do not see internal hires as an effective recruitment channel. According to the Deloitte survey, about 60% of employees say it is easier to find a new role at another company than to change roles at their current employer.
How do companies benefit from embracing internal mobility as a retention and development tool?
BetterUp shares an approach to foster career mobility. The key aspects of it include:
? Creating a career mobility policy. Figure out what policies & procedures for internal mobility will be available for your employees.
? Moving a mobility program to a pilot. Try your action plan on a small group first in terms of how internal candidates will transition out of their current positions.
? Evaluating, revising and repeating. Review your new program and take into consideration the feedback from employees, supervisors and HR leaders.
Explore the cornerstones of the effective career mobility here. Why not to apply such an approach and secure the culture and prosperity of your company?
#talent #strategy #careermobility #retention
4. A FRAMEWORK TO APPLY: Improving employee experience. ?
Nowadays businesses are struggling with collaboration tool sprawl, ineffective meetings and high turnover.
Time is Ltd shares an effective framework to enhance employee experience and company performance. It encompasses:
1. Improving meeting culture. Ineffective meetings negatively impact on engagement and productivity.
2. Getting onboarding right. Retention starts with onboarding. As per the report, about 1/3 of HR leaders consider recruitment & onboarding processes as top objectives for improving employee experience in the year ahead.
3. Increasing collaboration among employees, boosting productivity. The pandemic has made
digital tools that support employee communication and productivity more essential to overall success.
4. Focusing on well-being & increasing engagement. Empower team leaders with data and tools to improve employee engagement, satisfaction & retention rates.
? Dive deeper into the report insights here.
#employerbrand #employeeexperience #retention #onboarding #collaboration
5.A PODCAST TO ENJOY: Building skills for digital transformation with Siemens. ?
A very inspiring dive into building necessary skills with Laurel Ruma, MIT Technology Review and Daniela Proust, Global VP and Head of Global People Enablement & Growth, Siemens.
In the MIT Technology Review podcast episode you will gain the insights on:
?how L&D need to transform to become a driving force for business transformation;
?how Siemens effectively addresses relevant skills gaps;
?how to tailor learning opportunities through algorithms and matching mechanisms to the individual;
?why targeted workforce transformation analysis is important.
#podcast #learning #development #upskilling #reskilling #skillgaps #transformation
A BONUS PIECE FOR YOUR BRAI ?
‘Promotions Are So Yesterday’ book you need to read
How to bring your employees and company to even greater achievement?
The authors Julie Winkle Giulioni shares a new approach for developing your employees’ careers and helping them thrive in a company when promotions are not available. The book is full of practical tips and actionable templates and tools that managers may apply at work. ??
#talent #career #promotion #employeedevelopment #book
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
