EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #31
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1.A BRAND TO FOLLOW: McDonald’s elevates employee experience.?
@McDonald’s has started deploying Workplace for its employees in several global markets, including corporate and restaurant employees. The company aims to strengthen a sense of belonging, further company values and empower the restaurant crew. Over the next year-and-a-half, Meta expects 1.9 million McDonald’s employees to be using Workplace as a tool.
What is beneficial about this engagement platform?
?the employees can timely access business updates, local marketing or promotional materials, training courses and other content;
?Workplace simplifies managing communication within the restaurants, makes it convenient to provide quick and direct feedback;
? the platform helps employees build deeper, meaningful connections with their teams, grow and succeed in their jobs;
? the platform enhances the employee experience, which, in turn, fuels the customer experience.
Read more about this engaging initiative. Why not to introduce it and elevate employee experience in your company?
#employeeexperience #engagement #tool #workplace
2.ACTIVATIONS TO FOLLOW: Sanofi launches an employee stock purchase plan. ?
@Sanofi launches its global employee share ownership plan available to 86 000 employees in 59 countries.
The company and its Board of Directors are committed to involve employees across all its territories in the future development of the company.
According to the NCEO research, this benefit can serve as a retention tool for businesses and a cushion for employees to be more financially resilient in a crisis.
The Sanofi employees will:
? be able to purchase up to 1,500 Sanofi shares within the legal limit of a max amount that does not exceed 25% of their gross annual salary;
? be offered shares at a subscription price which is equal to a 20% discount off the average;
? enjoy the voting rights attached to the subscribed shares.
Discover more about the Sanofi ESPP here. Why not to offer such an opportunity to your employees so that they participate in the development of your company?
#stockpurchaseplan #benefits #perks #2022
3. A STAFF RETENTION STRATEGY TO ADOPT. ?
Employee development directly impacts engagement, retention and business success. Culture Amp’s research shows that employees with no consistent development opportunities are 2x more likely to leave within a year. Lack of career growth and development was the top reason selected at the time of employee exit.
How to retain your talent and enhance business performance?
WEF shares 5 strategies how to design development programs for humans rather than employees. They are:
1. Developing employees. The development strategy should focus on 3 core areas: business needs, current skills, individual aspirations, passions & motivations.
2. Reframing learning. Take a holistic approach to learning & education at work and show your employees these opportunities in line with 3 E’s: education, exposure & experience.
3. Personalizing development. Taking a personalized approach to learning & development and focusing on human skills empowers employees and builds better workplaces.
4. Collaborating and sparking conversations. Actively listening to employees and engaging them in open conversations is vital – it helps them feel heard and valued.
5. Embedding development in your DNA. Companies that focus on employee development do better on many business outcomes (headcount growth, funding, etc).
? Explore the retention strategies deeply here.
#learning #development #retention #strategy
4. A TOOL TO ENJOY: A strong EVP. ?
Are you in the process of developing or reinventing your company’s EVP?
McLean & Company shares their insights on what role a strong EVP plays for an organization.
It supports:
? attraction – companies with effective EVPs are 10% less likely to experience attraction & retention issues (Willis Towers Watson, 2016);
? engagement – being 1 of the top 5 drivers of engagement, EVP leads to 3x higher employee engagement (Willis Towers Watson, 2016, Aon, 2018);
? retention – companies with effective EVPs show a 17% lower voluntary turnover (Willis Towers Watson, 2016).
?More valuable info on EVP could be grasped here.
#evp #attraction #engagement #retention
5.A SURVEY TO FILL IN: The Future of Employer Branding. ?
What is the future of employer branding?
Your opinion counts!
Share it by following the link and filling in a short survey. It won’t take you long.?
What will you get?
1. A copy of the Future of Employer Branding report straight to your inbox. When finishing the survey, leave your e-mail or join our EBstars community via the indicated link.
2. a 10% discount code on your ticket for the forthcoming EBstars Global Festival 2022!
Isn’t that exciting?
Huge thanks for your input and shaping the future of employer branding together!
Fill the survey: https://ebfuture.typeform.com/survey
#employerbranding #futuretrends #survey #ebstars2022 #festival
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? Poland: AmRest is looking for an Employer Branding Manager HERE
? USA: TikTok is looking for an Employer Branding Strategy Global Lead HERE
? China: Wiley is looking for a Senior Engagement Specialist HERE
? Greece: Deloitte is looking for a Senior Employer Branding Professional HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
