EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #29
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1. A BRAND TO FOLLOW: Mondelez turns to VR. ?
@Mondelez, India has launched a pilot initiative to offer an immersive onboarding hired employees. It is hired employees. It is the 1st country for the chocolates major which has launched such an initiative.
The company aims for onboarding and assimilation to become a key “signature moment” despite the new hires’ location.
What is so special about the onboarding process at @Mondelez, India?
?the employees can tour digital versions of the company’s manufacturing facilities, innovation centres, global R&D, corporate offices and meet colleagues virtually;
?new hires across functions easily understand the company purpose, cultural nuances and have a greater sense of community;
? the company embraces new digital technologies with over 50 new hires across functions being onboarded through this pilot program.
Check out this signature initiative. Why not to launch it and craft your onboarding process in a more efficient way?
#onboarding #newhires #employeeexperience #VR #pilot
2.ACTIVATIONS TO FOLLOW: Deliveroo benefits & rewards. ?
Deliveroo, Singapore put its riders at the heart of everything they do and consider their employee well-being as highly important.
As the Wellable Labs report has it, in 2022 the employers will invest more into mental health (90%), stress management & resilience (76%), mindfulness & meditation (71%).
The company launches BenefitHub to improve the riders’ welfare, offering 11 000 employees access to over 200 everyday discounts & benefits effectively from 01 June 2022.
Summing up the introduced perks, the Deliveroo riders currently enjoy:
?access to over 200 everyday discounts & benefits (food & dining, automobile, travel & wellbeing) as a partnership with BenefitHub, an integrated lifestyle benefits & rewards portal;
? cashback rewards which are credited directly to individual e-wallets and can be cashed-out upon accumulation of a minimum of $10;
? discounted food and drinks during and after the working hours, in partnership with Deliveroo’s restaurant partners, vehicle care promotions, restaurant deals and accessories;
? stress management workshops, in partnership with Silver Ribbon, Singapore, to learn how to manage challenging situations.
Discover more about the rewards & well-being benefits here. Why not to introduce them for less absenteeism and increased productivity?
#wellbeing #rewards #benefits #perks #2022
3.AN APPROACH TO ADOPT: Data-driven diversity. ?
Today a metrics-based approach to DEI is more than necessary. It can identify problems, establish baselines and measure progress. Without monitoring progress and measuring the current status, our DEI efforts will amount to shooting in the dark.
How to bring about a meaningful change?
HBR shares strategies to implement a metrics-based approach to diversity. The key of them include:
1. Choosing the right metrics. Besides outcome metrics, you need process metrics, which can pinpoint issues with hiring, evaluation, promotion and executive sponsorship.
2. Building a business case. It means persuading key stakeholders of your company that attention to DEI can help them succeed in their jobs.
3. Controlling expectations through careful messaging. The most effective one runs that a company is committed to unlocking the potential of its human capital.
4. Creating a DEI data protocol. Anyone with access to diversity metrics should know what is and isn’t permitted on this front, what information could or couldn’t be shared.
5. Creating a data-retention policy. Retain your data as long as necessary to identify problems and measure the effectiveness of specific DEI interventions.
? Go deep in DEI metrics-based strategies here.
#data #strategy #dei
4.A TOOL TO USE: Next job offer may come via Slack.?
Establish presence where your talent is!
Job seekers are using the messaging tool Slack to fast-track job hunts. There are networking channels for professionals in technology, human resources, sales, recruiting and other fields.
They say they are shifting to invite-only networking forums to land new roles as it appears much faster than through traditional job-application methods.
?Discover more how candidates find jobs via Slack networking groups here.
#tools #slack #talent #recruitment
5.A BOOK TO READ: ‘Bias Interrupted’
How to create inclusion for real and for good?
The author Joan C. Williams sheds light on how leaders can use standard business tools—data, metrics, and persistence—to overcome the bias that is continually transmitted through formal systems like performance appraisals and the informal systems that control access to career-enhancing opportunities. She breaks into the evidence-based data and discussions on the origins of common biases, examples and actionable ways to overcome them. ??
#talent #management #inclusion #bias #book
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? UK: British Airways is looking for an Engagement Lead HERE
? USA: TikTok is looking for an Employer Branding Strategy Lead HERE
? SPAIN: Nissan is looking for a Corporate & Internal Comm Section Manager HERE
? PORTUGAL: McKinsey & Company is looking for a Talent Engagement & Marketing Lead HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
