EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #26
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. A BRAND TO FOLLOW: I am IBM. ?
Indulge in a fascinating campaign from IBM which portrays IBMers as the greatest asset who change the way the world works.
Every person with undying pursuit of knowledge and high curiosity makes the IBM story possible.
Having Pink Squid as partners to this exciting project, IBM has won 2 prestigious awards which are Employer Brand International and Use of Social at the RAD Awards 2022.
WHY TO DO THIS?
?The campaign articulates the EVP pillars that make your company an ideal choice for the talent you need to succeed.
?It is an important part of the reputation management strategy. As Link Humans found, 78% of people will look into a company’s reputation as an employer before applying for a job.
? It creates the consistency of image you portray to the world both at a consumer and an employer level.
#RADS2022 #campaign #employerbrand #consumerbrand #evp
2.PRACTICES TO APPLY: How to make your hiring diverse?
DEI is a huge factor in hiring & retaining talent and achieving business goals. The survey by Drive Research found that highly inclusive companies were 120% more likely to hit their financial goals.
Candidate suggests 5 practices to make your hiring more diverse:
1. Write inclusive job descriptions. Use inclusive language, decouple skills from educational experience while listing qualifications, be transparent about where your company is in its DEI journey.
2. Include assessments that accommodate neurodiversity. Companies are transforming hiring practices to welcome neurodivergent talent (candidates with the autism spectrum, with ADHD, etc.).
3. Prioritize representation on the hiring team. When assembling a hiring committee, consider bringing in representatives from various teams and backgrounds.
4. Let an interviewee set the schedule. Schedule interviews based on candidates’ availability.
5. Focus on a “culture add” instead of a “culture fit”. Companies should take a look at the unique perspectives a candidate can bring to the table and see them as adding value to the team.
Check out these fascinating practices. Why not to create more inclusive hiring processes to attract the brightest talent?
#recruitment #hiring #dei
3. A POLICY TO ADOPT: 4 Cornerstones of a solid recruitment policy. ?
An employer brand must be reflected in recruitment policies. According to a 2021 CareerPlug report, 80% of job seekers say that a positive candidate experience influenced their decision to accept a job offer.
Recruitee identifies 4 cornerstones of a solid recruitment policy. They are:
1. Hiring philosophy. Whether it’s a commitment to uplifting communities, up-skilling or diversity in the workplace, be sure to practice what you preach.
2. Hiring practices. They make up the bulk of your recruitment or hiring policy.
3. Hiring standards. They should embrace transparency, compliance and adherence to labor laws, legislation and internal standards.
4. Hiring vision. A hiring vision that sees employees benefiting from being employed by your company, earns their loyalty and buy-in to your company brand.
? Explore the cornerstones of a good recruitment policy here.
#recruitment #policy #talent #candidateexperience #trends
4.TALENT ACQUISITION TRENDS TO FOLLOW. ?
How to build an effective TA ecosystem that delivers value and high impact?
Fosway Group identifies the latest TA market trends to help overcome recruitment challenges.
The key ones include:
1. Talent intelligence. Employers are using validated assessment tools to predict quality of hire and reduce bias in hiring decisions.
2. Talent attraction & engagement is about tech. Companies are leveraging recruitment marketing, programmatic advertising and candidate relationship management by increasing automation.
3. Talent mobility becomes a key driver of value creation. Under-utilised internal career portals are being replaced by modern talent marketplaces which are becoming high-value platforms for talent & people success.
4. Diversity has become a centrepiece of the TA strategy. DEI is now key for European TA teams and nearly 60% want to use it more when attracting talent.
The Fosway Group 9-Grid™ is a multi-dimensional model that shows the relative position of solutions and providers in the European TA systems market.
? Get a summary of the market and solution trends in TA here.
#talentacquisition #strategy #markettrends
5. A STRATEGY TO FOLLOW: Designing EVP. ?
Modernising EVP is vital when it comes to adapting to constantly shifting expectations of a global workforce. As Gartner has it, EVP for the postpandemic workforce must orient toward employees as people, not workers; provide an exceptional life, not work experience; and focus on the feelings, not the features that match employee needs.
HBR lists 5 strategies to bear in mind when refreshing EVP. They include:
1. Linking your EVP to purpose. People are looking to join a company that has a greater purpose beyond profitability.
2. Fostering a culture of belonging, flexibility and growth. A company should facilitate connection & inclusion, accommodate employees’ unique needs, help them learn & grow.
3. Engaging employees in creating EVP. It will ensure your EVP is both real and aspirational.
4. Designing EVP as authentically yours and authentically human. It’s critical to link social causes, DEI and sustainability to your EVP.
5. Walking the talk. Words and actions must match your EVP and employee experience.
? Dive deeper into the winning strategies when refreshing your EVP here. Why not to follow them for an enhanced company performance?
#tools #communication
A BONUS PIECE FOR YOUR BRAIN ?
‘Unconscious Bias’ book you need to read
How to create a more inclusive environment and high performing teams?
The author Pamela Fuller sheds light on how to overcome unconscious bias, change our paradigm and improve our perspective as a leader. The book provides over 30 unique tools & ways to reframe our unconscious thoughts. It also explains how a company can achieve its highest performance rate once we overcome our biases. ??
#dei #belonging #biases #workplace #highperformance #book
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
