Agnieszka Okroj
This is a 5-bullets weekly pit stop for all interested in effective employer branding #27
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. A BRAND TO FOLLOW: Dispelling stereotypes with easyJet ✈
A new Europe-wide recruitment campaign dispels stereotypes around aviation jobs. The easyJet airline recreates the scenes from the classic 80’s film Top Gun, portraying the employees’ children.
It inspires more young people to consider an aviation career and encourages more women to become pilots.
WHY TO DO THIS?
?A diversity-tailored employer brand with a meaningful commitment stands out. According to SmartDreamers, 57% of recruiters say their top challenge is differentiating their company from the competitors.
?The campaign communicates a genuine reflection of your company EVP to candidates and employees.
?Having DEI among key EVP pillars increases your company attractiveness for talent & current or prospective customers. With around only 6% of pilots worldwide being women, easyJet is tackling this industry-wide gender imbalance.
#dei #recruitmentcampaign #employerband #genderdiversity
2. A PODCAST TO ENJOY: Activating a global employer brand with Just Eat Takeaway.com ?
A very inspiring dive into how employer brand activation work amid the 2022challenges with Matt Alder, Recruiting Future and Marije van der Togt, Head of Employer Branding at Just Eat Takeaway.com.
In the Recruiting Future podcast episode you will gain the insights on:
?why to invest in a global employer brand;
?how an employer brand strategy enables a business strategy;
?what recruiting challenges are evolving;
?how to link authentic people-centric stories to EVP pillars
#podcast #employerbrand #EVP #strategy #recruitment
3.TRENDS TO FOLLOW: L&D in a VUCA world. ?
How do successful companies manage learning & development in a post-Covid, challenging VUCA world?
David Perring, Fosway Group identifies 6 learning & development trends which companies are embracing to scale up the function and deliver strategic outcomes.
They are:
1. Personalization of learning experiences, structure and content.
2. In time performance support across employee experience.
3. Bite-sized learning chunked to company relevant needs.
4. Social learning cycles – learning through work, mentoring & coaching.
5. Connecting people to future skills that address company needs.
6. Immersive learning approaches to enable practicing skills.
? Explore these trends in more detail here.
#trends #learning #development #skills #vucaworld
4. AN APPROACH TO ADOPT: Measuring time-to-productivity. ?♀️
Effective training and onboarding play a significant role in the future success of new hires. Time-to-productivity measures how long it takes a new hire to start contributing to a company. Gallup finds that new employees typically take around 12 months to reach the peak of performance potential.
What if employees struggle with reaching full productivity levels?
Orgnostic suggests 4 key approaches to improve talent acquisition and onboarding practices. They include:
1. Tracking the quality of new hires. It is necessary to ensure that new employees have the right set of skills for their roles and that the jobs meet their expectations.
2. Using accurate evaluation methods in the selection process (structured interviews, standardized tools & procedures) will improve job-employee fit.
3. Providing effective onboarding. Training and integrating new hires help them to achieve better results and increase their commitment, job satisfaction and intention to stay.
4. Monitoring leaders and managers. As the saying goes, “people quit bosses, not companies”.
?Discover more about time-to-productivity here. Why not to apply these approaches and improve TA & onboarding management in your company?
#productivity #talentacquisition #recruitment #onboarding #strategy
5. A TOOL TO USE: Textio for diverse recruitment.?
Discover an amazing DEI tool for your job openings, emails, career websites or employee blogs.
Textio provides language guidance to employer brand content at every stage of your recruitment funnel.
It reveals the bias, business jargon, harmful phrases and suggests new language that appeals to inclusion-minded audience.
? Check out the full range of the solutions here.
#tools #dei #recruitment
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? POLAND: Credit Suisse is looking for an Employer Branding Specialist HERE
? CHINA: ByteDance is looking for a Global Employer Branding Partner HERE
? BRASIL: Salesforce is looking for an Employee Success Business Partner HERE
? GERMANY: Porsche Consulting is looking for an Employer Branding Professional HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
