EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #25
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. A BRAND TO FOLLOW: Aviva balances tech careers for women. ?
Enjoy an outstanding campaign from Aviva which demonstrates its commitment to D&I and addresses gender imbalance in the tech field.
Aviva empowers women, encouraging them to embark on a tech career and exceed their expectations.
Having Blackbridge Communications as partners to this inspiring project, the campaign has won the Creative Idea Award at the RAD Awards 2022.
WHY TO DO THIS?
?Embedding D&I helps to stand out as an employer with a meaningful commitment;
?The campaign articulates a genuine reflection of your company EVP to candidates and employees. The PWC study found that for 80% of participants an employer’s policy on diversity, equality and workforce inclusion is an important factor when deciding whether or not to work for them.
?Transparency around D&I strengthens your employer brand.
#RADS2022 #campaign #employerband #tech #womenintech
2.ACTIVATIONS TO FOLLOW: Live & work anywhere at Airbnb. ?
While most conversations have centered around working from home, another model that’s thriving in many businesses is working from anywhere (WFA).
The Flexjobs study shows that 79% of respondents would be more loyal to their employer if they had flexible work options.
What flexible benefits does Airbnb offer to its employees? – It introduces remote-working policies which allow its employees to live & work wherever they want.
What is so special about these policies? The design working includes 5 key features:
1. The flexibility to live and work in 170 countries for up to 90 days a year in each location.
2. The staff compensation remains unchanged if employees move.
3. The employees can work from home or the office.
4. The team will operate off of a multi-year roadmap with two major product releases a year to keep work in a highly coordinated way.
5. The employees will connect in person every quarter for a week at a time (or more frequently) for team gatherings.
Check out this fascinating initiative. Why not to adopt the WFA model in your company and enjoy the flexibility it brings?
#remote #wfa #workplace #strategy
3. TALENT TRENDS TO FOLLOW: Rise of the relatable organization. ?
Winning organizations are becoming more relatable. They are rethinking processes, ways of working and digital investments that deliver on a new vision for work.
Mercer identifies 5 global talent trends to build a more human and relatable organization. They are:
1. Resetting for relevance. It means adapting to changing values of customers, employees and investors.
2. Working in partnership. People no longer want to work for a company, they want to work with a company. Relatable organizations are embracing new work models (talent in flexible, no fixed roles, agile ways of working, human/automation optimization) and different ways of engaging talent (gig, variable/seasonal, shared, part- time, full-time).
3. Delivering on total well-being. Companies should offer a holistic and inclusive well-being strategy that meets the needs of a multigenerational and diverse workforce.
4. Building for employability. Resetting the skills agenda to meet both current and future talent needs will ensure people are employable.
5. Harnessing collective energy. Enhancing digital adoption, improving the communication of strategic vision and addressing organizational complexity will be key.
? Explore these global talent trends in detail here.
#talent #trends #relatable #organization #strategy
4. ACTIVATIONS TO FOLLOW: Employee equity. ?
Companies in North America and Europe plan to give more employees an equity stake in their businesses to help retain talent.
Global Equity Organization (GEO) says that 25% of North American companies and 22% of European firms surveyed would make more share grants in the future as part of their long-term incentive programmes (LTIs).
WHY TO DO THIS?
?it incentivizes talent, inspires loyalty & commitment, increases employee retention;
?it creates ownership among employees, motivates them to become invested in the company;
?it boosts the overall compensation and benefits package.
? Dive deeper into this incentive. Why not to launch it and keep employees devoted to your company?
#equity #strategy #retention #loyalty
5. A BOOK TO READ: ‘Subtle Acts of Exclusion’ ?
How to recognize and prevent microaggressions so that all employees can have a sense of belonging?
The authors Tiffany Jana and Michael Baran share clear and practical tools to identify and address subtle acts of exclusion, providing scripts and action plans for everyone involved. Knowing how to handle these conversations in an open-minded, honest way will help us build trust, create stronger workplaces and happier people and communities. ??
#dei #belonging #workplace #culture #book
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? POLAND: PWC is looking for an Employer Branding Consultant HERE
? UK: RWE is looking for a Diversity and Inclusion Expert (International) HERE
? MEXICO: Kellogg’s is looking for a Corporate Affairs Jr. Associate HERE
? GERMANY: HUGO BOSS is looking for a Digital Employer Branding Expert HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
