5 things you want to know from last week in Employer Branding #22

This is a 5-bullets weekly pit stop for all interested in effective employer branding #22

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! 

 

1. A BRAND TO FOLLOW: See the world in a different light with Veolia. ?

 

Enjoy an inspiring campaign #SeeTheWorldAsWeDo from Veolia, UK which has won the National Award at RAD Awards 2022.

It demonstrates the passion and determination of the employees who share the goal of creating a sustainable future. It also depicts that at Veolia employees are put at the heart of their business.

WHY TO DO THIS?

? the campaign gives candidates and employees a true reflection of your company EVP, what it’s like to work for your company and how they benefit from joining your team. As per the Glassdoor statistics, 50% of candidates become frustrated with the lack of transparency in job postings, interviews, info about the company.

? It enhances your company’s employer brand reputation.

 

 

#campaign #employerband #reputation #awards

 

2.ACTIVATIONS TO FOLLOW: NETGURU workation hubs. ?

 

The pandemic has innovated the way we work. Companies are striving to bring out the human strengths and re-architect work and the workplace.

How does Netguru make their employees feel recharged, energetic and newly motivated? – The company is embracing the new version of remote work and is introducing the Workation Hubs!?

Starting from April, the teammates are able to go on workation with colleagues. The beautiful Forester’s Lodge and Old Forest School locations are surrounded by nature.

WHY TO DO THIS?

? it is an excellent team-building adventure that boosts employee engagement and productivity;

?it improves staff retention and saves money on recruitment and training;

?a change of environment boosts creativity and improves employee well-being and work-life balance;

?it is a compelling way to attract new talent.

Explore this fascinating initiative. Why not to revisit your company work design and embrace freedom and flexibility?

 

#workations #wellbeing #employeeexperience #hybrid #remote

 

3.HIRING & RETENTION STRATEGY TO ADOPT: Winning the talent game. ?

 

The pandemic spurred rapid behavioral change, forcing candidates and employees to rethink their priorities and purpose. Businesses are facing difficulty in recruiting and retaining talent.

As per the Vistage study, 62 % of CEOs say their top concerns are related to people: recruitment, retention, development, leadership and culture.

Vistage highlights 4 ways to future-proof your retention and hiring strategy. They include:

1. Addressing current salaries. When a talented employee quits, it becomes longer and cost consuming to hire someone with less experience.

2. Working on company culture. Rethinking the work environment and addressing employee changing needs enables longevity.

3. Conducting “stay interviews”. This retention tool is a chance to determine proper compensation & benefits, and gain a better understanding of performance and capabilities.

4. Investing in your managers. Investing in and empowering managers to address direct concerns and enhance their experience will reap the benefits of employee loyalty.

? Explore the tips in detail here. Why not to revisit your strategy and have employees the most integral part of the workplace?

  

#hiring #retention #talent #strategy

 

4. STRATEGY TO FOLLOW: Remote employee experience.?

 

An employee experience strategy influences the employee journey. According to Forbes, 74% of professionals believe that remote work is the new normal and the future of employment.

What policies to develop to engage semployee and create a similar experience to in-person employees?

Simpplr outlines 5 critical elements to consider when constructing remote employee experience which keeps the employees engaged. They include:

1. Tech tools. Cloud-based applications and technology are needed to bridge the gap for remote work.

2. Communication. Vital communication about company business, goals, initiatives must extend in all directions—laterally between colleagues and vertically to leadership, executives, and C-suite.

3. Connection. Empowering the remote employee relationship to a company’s purpose, mission, values creates alignment and increases productivity.

4. Balance. The lines between work and personal life should be balanced, encourage flexibility and enhance work experience.

? Dive deeper into the strategic tips to develop a worthwhile remote employee experience.

 

 

 

#remote #strategy #employeeexperience #tech

 

5.RECRUITMENT TOOLS TO USE: Video CVs.?

 

Traditional hiring methods are now being broken. Video CVs are enjoying a raising popularity amongst employers and recruiters.

According to the Balance Careers, 89% of employers revealed that they would watch a video resume if it were submitted to them.

WHY TO DO THIS?

? video CVs offer the credibility of candidates;

? they gauge an applicant’s potential fit for a company culture;

? they save time – with only 60 seconds to impress, a recruiter won’t lose time, but will gain a better understanding of a candidate;

? they are easier to keep track of and stay organized.

? Grasp more insights on the benefits of using video CVs from the article.

#tools #digital #recruitment #videocvs

 

A BONUS PIECE FOR YOUR BRAIN 

‘‘The Future of Recruitment’ book you need to read

 

What are the new directions and values for a future of recruitment? How to use technology ethically to tackle past issues and future developments?

The authors Franziska Leutner, Reece Akhtar and Tomas Chamorro-Premuzic explore the modern technologies for selecting top talent and highlight how to use them to make recruitment and progression at work meritocratic.??

 

#recruitment #tech #tools #book

 

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together 

And don’t forget to follow us to get info on what we planning in 2022 for you. This is your road to #ebstars!

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