EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #23
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1.A BRAND TO FOLLOW: See the world differently with Virgin Atlantic. ✈
Virgin Atlantic invites you to see the world differently with a new inspiring D&I campaign which celebrates the uniqueness of its people and customers. It is set to the song ‘I am what I am’, a track made famous by Gloria Gaynor but reinterpreted here by a breakthrough Jazz & Soul artist, Lady Blackbird.
The campaign depicts that the employees are at the heart of the business and emphasizes the understanding that everyone can be themselves at work and that they belong.
WHY TO DO THIS?
?The campaign helps to jump both your company employer brand and customer brand perception.
?The campaign gives a true reflection of your company EVP.
?A colourful celebration of the diversity around us serves as a magnet for candidates and employees and attracts a wider pool of professional talent. As per the Glassdoor statistics, 3 out of 4 job seekers and employees (76%) report that a diverse workforce is an important factor when evaluating companies and job offers.
#campaign #employerband #reputation #dei #belonging
2. A STRATEGY TO FOLLOW: Building your brand from inside out at HubSpot ?
A very enlightening dive into the company culture aspects with Amanda Berry, Simpplr and Sophie Hamersley, Manager of Internal Communications at HubSpot.
In the Simpplr podcast episode you will gain the insights on:
?why HubSpot treats culture like a product;
?why employees are the best brand ambassadors;
?how to build an Internal Comms function around transparency;
?what challenges Internal Comms will face in the future.
#podcast #culture #internal communications #ambassadors
3.AN APPROACH TO ADOPT: Aligning candidate experience with EVP. ?♀️
Candidate experience has a huge impact on a company’s bottom line.
As per the Brandon Hall Group research, 83% of job seekers say a negative interview experience can change their mind about a role or company they once liked, while 87% say a positive interview experience can change their mind about a role or company they once doubted.
It is crucial that candidates not only have a top-notch hiring experience but also learn about your employer brand and have their experience aligned with your company EVP.
Liz Du, EB & Talent Marketing Leader in her blog specifies 3 ways to enhance candidate experience. They include:
1. Bringing a human voice to the digital experiences. Still there is a need to balance between the tech and human sides of the application, interview and onboarding processes.
2. Being consistent in both tone and message. Human interaction with candidates should embody company values, purpose, and of course, EVP.
3. Prioritizing candidate feedback. Whether it’s a candidate survey, focus groups or other ways of capturing candidate feedback, this critical piece shouldn’t be overlooked.
? Explore the tips in detail here. Why not to follow them and drive towards a better representation of your company through the eyes of both candidates and employees?
#evp #employerbrand #candidateexperience #recruitment
4.A STRATEGY TO ADJUST: Human-centered TA.?
In our volatile and uncertain world successful companies are revisiting TA to build and sustain an engaged and innovative workforce. They’re putting people at the center, experimenting with new strategies and applying technology to unlock innovation throughout the process.
Is your company still employing traditional tactics or has its recruiting become creative to match today’s demands?
The Josh Bersin company outlines 3 findings that will shift your thinking from traditional recruiting to human-centered talent acquisition. They are:
1. Candidates are looking for a future, not just a job. When candidates look for new roles now, they’re viewing prospective companies through this lens, in many cases from the driver’s seat.
2. Recruiters are becoming “talent advisors”. These professionals know your company culture, work closely with hiring managers to understand new jobs, have a deep knowledge of the market.
3. A deep pool of top talent is right inside your door. Successful companies work directly with employees and invite them to join the queue where they can choose their next job role as per their interests and qualifications.
? Unpack more on the full report for a strategic, creative and human-centered hiring.
#talent #acquisition #strategy #humancentered
5. BOOK TO READ: ‘Humans at work’ ?
How to create a more human-centric workplace for your employees with the rise in hybrid & remote working?
The authors Anna Tavis and Stela Lupushor advocate for the adoption of human-centric practices as a critical part of adapting work and workplaces to the future of work.
The experts outline how innovative companies are reshaping norms, adopting new technologies and building workplace infrastructure that creates market value by making work more human. ??
#hybrid #remote #workplace #innovation #book
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? POLAND: Wunderman Thompson Technology is looking for an Employer Branding Specialist HERE
? SPAIN: Vodafone is looking for a Culture & Employer Branding Specialist HERE
? AUSTRALIA: PwC is looking for an Employer Brand Advisor HERE
? BRAZIL: Shopee is looking for an Employer Branding Lead HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
