EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #20
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. ACTIVATIONS TO FOLLOW: TuskUS values women at work.
A 2021 study by Gallup revealed an increased burnout among women and decreased burnout among men. Women’s burnout increased by 4 points to 34% in 2020 and remained at that level in 2021.
What proactive initiatives does TaskUs, Philippines offer to support their female employees?
1. 15 days additional paid maternity leaves on top of other government-mandated benefits.
2. NextGen Scholarship Program for high-performing employees to apply for a company-paid scholarship for their children/under their legal care.
3. Professional Development Reimbursement program to reimburse development costs (conferences, certifications, trainings).
4. Employee Resource Groups to ensure that every person from minority or under-represented groups can have a collective voice to influence the organization’s policies.
5. An in-house life coaching program to provide 24/7 access to a life coach/psychologist.
Follow the link to check other best practices from Microsoft and Canva, Philippines.
#wellbeing #women #burnout #bestpractices
2.ACTIVATIONS TO FOLLOW: Well-being incentives at MICROSOFT
Placing well-being at the heart of success, how does Microsoft promote employee well-being both at work and in their personal lives?
Check out the tips for staying well from Microsoft on their Instagram account @microsoftlife. These encourage their employees to mind office hours, indulge themselves with good food, have regular physical activity.
WHY TO DO THIS?
employers that create cultures of health see 11% lower turnover than employers who don’t prioritize employee well-being;
well-being & engagement go hand in hand – employees with high well-being are almost twice as likely to be engaged and enjoy their work;
employees with high well-being provide better customer service, show more enthusiasm and are more productive.
#social media #instagram #stories #wellbeing #productivity
3. WORK TRENDS TO ADOPT: ‘Everywhere workplace’ 2022.
‘Work anywhere’ trend has emerged from the COVID-19 pandemic and reimagined the characteristics of our current workplace.
According to Gartner®, hybrid workplaces will stay and remote employees will make up 32% of all employees worldwide by 2024. To make the ‘everywhere workplace’ possible companies need innovative tech solutions.
Ivanti canvasses IT predictions to help manage the new complex ecosystem. They are:
1. Employee experience to be an executive-level priority. A rise in AI investments will optimize IT teams so they can focus on the human touch for isolated users.
2. Companies to gain more control of IT investments. Hardware, software & cloud assets are no longer accessed from an organization’s network only. They can be easily accessed through browsers on personal devices, integrate via marketplaces and interact with IoT devices & bots.
3. Cybersecurity evolution to include a shift to MAP security programs. Companies to improve the cybersecurity for users, devices, applications with management, automation and prioritization.
Read the full report on here. Why not to meet the needs of the new workplace paradigm and implement technology that works for your company?
#workanywhere #trends #2022 #IT
4. SOCIAL MEDIA TRENDS TO FOLLOW in 2022.
With the continuing growth of social media, employer branding specialists are diving into the digital platforms to attract and hire new employees. According to the Content Stadium data, 96% of employer branding and recruitment specialists use social media. Are you wondering how to level up your strategy?
In her article Emily Rose Hills features 5 top social media trends to watch out for in 2022. They are:
1. Short-form video. Shorter-form content is dominating. Since TikTok’s arrival, other sm networks have followed the suit with Instagram Reels and YouTube Shorts.
2. More-In platform purchases. Making a purchase after finding a product on social media is a no brainer.
3. The continued rise of Tik Tok. In Sept 2021, TikTok celebrated hitting 1 billion monthly active users, making it the 7th largest social platform.
4. Social advertising will evolve. With Google planning to phase out 3rd party cookies by 2023, brands will start adapting their social advertising over the next year.
5. Influencer marketing continues to grow. Brands are becoming more creative with telling their brand stories using influencers.
Read on to dive deeper into these trends here.
#socialmedia #trends #2022
5. SKILLS TO DEVELOP: a Future HR Professional
What behavioural traits do HR professionals need to develop and adapt in the digital age?
My HR Future report identifies 9 skills and presents a new behavioural profile of the future HR Professional. The key findings from the report are:
1. Building talent from within a company, upskilling existing HR professionals is a worthwhile alternative to hiring new HR talent to fill skill gaps.
2. Behavioural data helps create the right learning experiences for HR professionals.
3. Behavioural assessment plays a crucial part in transforming organizational culture and preparing talent for a digital, data-driven future.
Grasp more insights on the HR future skills and behavioural profile from the article.
#skills #futureHR #digital #data
A BONUS PIECE FOR YOUR BRAIN
‘The Talent Brand’ book you need to read
What makes holistic branding? How to brand everything from values to logos?
The author Jody Ordioni outlines the process of creating the key framework for your talent brand architecture and explores the art of making a strong emotional connection with your company and culture in order to drive your business forward.
#employerbranding #holisticapproach #book
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
