EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #21
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. ACTIVATIONS TO FOLLOW: Career advancement for women at IBM 
IBM has had a long history of supporting women in the workplace since 1899, when its first female employee was hired.
As per the Skillsoft study, one in two surveyed women in technology agree that advanced technical skills have helped them reach their current role, but only 52% say their employers offer training as a benefit.
How does IBM help women to advance their careers? – It offers rich career and leadership opportunities for women. Some of them include:
1.Career Acceleration programs. As of 2020, over 4,000 women at IBM have participated in a career acceleration program aimed at growing leadership and networking skills.
2. Mentorship and Sponsorship programs. IBM mentors and career coaches empower mentees to build a plan to advance their careers the way they wish to.
3. Technical Leadership Development programs and partnerships. IBM has developed programs to advance women in technical leadership roles to increase the diversity of the technical executive population
Get more insights on the IBM global offerings and geography-based programs. Why not to adopt this vision and drive career advancement for women in your company?
#womenintech #diversity #careeradvancement
2. ACTIVATIONS TO FOLLOW: Wellness for gig workers at GRAB. ?♀️
Gig workers constitute a growing workforce segment. According to the Aon 2020 Gig Economy report, only 31% of gig workers are offered benefits within their contract. In our unprecedented times all workers are facing uncertainty. With well-being widely recognized as highly important, businesses should do more.
How does Grab, Singapore contribute to the gig workers’ well-being? – It launches a Mental Wellness Program in partnership with Intellect and Ngee Ann Polytechnic.
The structured & accessible program educates gig workers how to deal with anxiety or stress effectively in and outside work and helps integrate healthy habits into their daily life.
WHY TO DO THIS?
? with access to medical care gig workers are healthier, less stressed and more productive;
? gig workers will demonstrate increased loyalty and engagement;
? content gig workers will turn into your brand advocates;
? such an approach enhances your company’s reputation as an attractive employer and a gig worker magnet.
More on the Grab mental wellness program can be grasped here. Why not to follow this bright example and strengthen gig workers’ mental resilience & wellbeing at your company?
#wellbeing #mentalwellness #gigworkers
3.AN APPROACH TO ADOPT: Rituals at work. ?
Affinity in a workplace positively impacts company culture and performance. It encourages organizational citizenship like embarking on extra tasks without being asked for or getting paid.
In her book Rituals Roadmap Erica Keswinwhen relies on a study which proves that when an employee has that sense of psychological safety, collaboration goes up by as much as 47% and productivity goes up by as much as 50%. This is what rituals give us.
How to create workplace rituals? Harvard Business School recommends taking the following 3 steps:
1. Observe. Watch from an outsider perspective what teams are up to, find norms and expand them into rituals or even bolster what’s already happening.
2. Keep it employee-driven. Encourage employees to create their own team rituals. What do they enjoy doing together?
3. Provide resources. If team members tend to do some activity together, an employer should provide money to venture out regularly as a group.
?To gain deeper insights on group rituals dive into this article. Why not to follow this approach and create a sense of meaningfulness that team members then transfer to work?
#workplace #rituals #companyculture #engagement
4. TRENDS TO CATCH UP WITH: Employee engagement in 2022. ?
After the pandemic, employee engagement has emerged as a fundamental component of any successful business. According to the Zenefits research of more than 600 US businesses with 50-500 employees, 63.3% of companies say retaining employees is harder than hiring them.
How to alter company culture and practices to keep employees engaged in the long run?
Advantage Club outlines 4 trends that will define the employee engagement movement in the near future. They are:
1. Emphasis on remote or flexible work. According to the Gartner study, 80% of employers will allow employees to undertake remote work part of the time and 47% expect employees to work from home full-time.
2. A shift in employees’ priority. A combination of practices, based on collaboration, career growth and fairness can lead companies to successfully meeting varied expectations.
3. People-first culture. Now is the time for companies to adopt a “people-first” culture that values employees and celebrates performance across the board.
4. Use of AI and Machine Learning. Using the latest technology to build a scalable, cost-effective platform that appreciates and engages employees will be a win-win for both parties.
? Uncover more details on the engagement trends here.
#trends #engagement #retention #2022 #strategy
5.A PODCAST TO ENJOY: The Content Recruiter Podcast?
Check out a new Content Recruiter podcast, hosted by Nate Guggia & Nathan Jefferson with episodes being released on Mondays.
No agenda. No talking points. They just record it and let it fly unfiltered.
For you, your business and people that make life-changing decisions – candidates.
#podcast #trends #recruitment
A BONUS PIECE FOR YOUR CAREER
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? POLAND: ICEO – Venture Builder is looking for an Employer Branding Specialist HERE
? SPAIN: Danone is looking for an Employer Branding & Talent Acquisition Manager HERE
? CANADA: Oracle is looking for an Employer Branding Creative Writer HERE
? SOUTH AFRICA: World Food Programme is looking for a Regional Diversity and Inclusion Coordinator HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
