EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #19
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! 
1.AN APPROACH TO ADOPT: Anti-CEO playbook ?
Profit, money, shareholders: these are the priorities of most companies today. But at what cost?
According to the Economic Policy Institute data, CEOs were paid 351 times as much as a typical worker in 2020.
In his inspiring TED Talk, Hamdi Ulukaya, the founder and CEO of Greek yogurt maker Chobani, appeals to corporate leaders worldwide and proposes a new “anti-CEO playbook” which is:
? about community – it should prioritize people over profits;
? about responsibility – businesses should stay away from politics;
? about accountability – CEOs should report to consumers.
Why not to follow this approach and bring the difference between profit and true wealth in your company?
#leadership #ceo #profit #peoplefirst
2. ACTIVATIONS TO FOLLOW: Women in tech at GLOVO. ?
Despite our advances in bias awareness and gender diversity training, we are still observing unequal gender representation in the tech industry.
As per the Tech Jury statistics, tech firms with more than 10,000 employees report women’s representation at 26.2%.
How does Glovo boost women’s representation in the tech field? They direct their effective efforts at:
? giving women a seat on the table at events, communication campaigns and conferences where they act as role models for other women;
?setting up a Diversity & Inclusion team that works towards having more women in tech positions;
? organizing internship programs for the professional bootcamps participants to join Glovo for careers in tech;
? running educational campaigns at high schools in Madrid, Barcelona and Poland.
Check out more tips and how Glovo aims to reduce the gender gap in tech by 25% in 2022.
#dei #womenintech #careerpath #genderequality
3. HYBRID TRENDS TO FOLLOW: A roadmap to hybrid work. ?
The past few years have brought seismic shifts to how and where we work. Companies now are figuring out how to make hybrid working sustainable for the long-term.
According to the Microsoft’s Work Trend Index, 70% of employees want remote work to remain an option, while 65% would like in-person encounters with colleagues.
How to unlock hybrid workplace potential that suits everyone?
5 key trends emerge from the Microsoft research, which can be a road map for making hybrid work. They are:
1. Employees have a new ‘worth it’ equation. 53% of respondents prioritize their health and well-being over work.
2. There is tension between leadership and employee expectations. Despite the desire for flexibility, 50% of leaders say they have plans for a full in-person return to the office this year.
3. Office should be worth commuting. New cultural norms should ensure the office is additive to employee experience and helps them feel connected, engaged and perform at their best.
4. Flexible work doesn’t mean ‘always on’. Managers should create new norms and set boundaries against a 24/7 workday for sustainable flexible work.
5. Social capital looks different in a hybrid world. New cultural norms, technologies should bridge the digital and physical, ensuring employees can engage and contribute.
?For deeper insights on making hybrid work click here.
#trends #hybrid #remote #sustainability #2022
4. RETENTION TRENDS: Internal mobility and retention in 2022. ?
Companies of all sizes are rethinking their approach to hiring and retention. How to succeed in these aspects today, considering the impact of internal mobility?
Lever outlined 5 insights to improve recruitment and employee retention. The main take-aways are:
1. Internal mobility is a key tactic for driving retention in 2022. Over 67% respondents would leave their organizations if they didn’t allow internal mobility.
2. Upskilling and reskilling help to retain and empower employees to petition for role changes.
3. Boomerang employees are a great source for companies that leverage their key differentiators.
4. Understanding the priorities of different generations that relate to exploring new roles. 42% of Gen Z would favour a sense of purpose, while 49% of Millennials and 56% of Gen Xs would opt for higher earnings.
5. Flexibility at work is a key factor for employers to be prioritized in 2022.
? Uncover more details here.
#trends #retention #mobility #2022 #strategy
5. A BOOK FOR A WINNING STRATEGY: ‘Building a Magnetic Culture’?
How to make employees feel they are part of the value that their company creates?
The author Kevin Sheridan clarifies what engages and motivates employees and how to create an environment in which employees can thrive. Supporting with research and case studies such as Pepsi, Coors, Waste Management and Groupon, Kevin gives a reader the strategies and tactics needed to stir employee engagement in any company.
Learn from the expert how to create and sustain a Magnetic Culture. ?
#book #culture #engagement
A BONUS PIECE FOR YOUR CAREER ?
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? POLAND: Wunderman Thompson is looking for an Employer Branding Specialist HERE
? ISRAEL: Google is looking for Talent and Employment Brand Program Manager HERE
? DENMARK: McKinsey & Company is looking for a Communications Specialist HERE
? JAPAN: TikTok is looking for a Talent Acquisition Partner HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together
