This is a 5-bullets weekly pit stop for all interested in effective employer branding.

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. ACTIVATIONS TO FOLLOW: AI Dating App to help staff find love amid pandemic

Post pandemic working arrangements reduce the chances of in-person meetings.

How to achieve a work-life balance, enhance employees’ quality of life and boost their productivity and performance at work in the given context?

About 800 companies across Japan have signed up to the dating app Aill goen and provide this service as part of the of welfare and benefits package.

WHY TO DO THIS? As per the recent research by Oxford University’s Saïd Business School, employees are 13% more productive when happy. Why not to offer this perk to your employees to make them happier and, as a result, more productive at work?

#welfare #benefits #worklifebalance #productivity

 

2. CHANNELS TO USE: Develop social media as an e-commerce

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok … All these social media platforms meet different needs for your digital marketing strategy. To develop your brand you should understand how these social media platforms work and who you should target.

Check this article and find useful inputs around digital marketing and online selling:

What is the right platform to be present on?

What is the right time to post?

What is the right segment of your audience to reach?

What useful tools are there?

 

#socialmedia #instagram #socialselling

 

3. AN APPROACH TO FOLLOW: Company culture is everyone’s responsibility.

A top-down leadership approach to company culture is no longer effective.

As HBR puts it, everyone must work together in a collaborative effort to cultivate the desired culture. Shared responsibility for culture involves different people and functions: Board of Directors, CEO and Senior Management Team, HR Department, Compliance, Risk, and Ethics Department, Middle Managers, Employees.

What does the role of Board of Directors may entail?

Designating culture as a regular agenda item

Commissioning culture assessments and reviewing results

Considering culture leadership capabilities in succession planning and senior officer recruitment

Take a closer look at how other roles should address this cultural journey, following the link.

A culture-building approach already yields results at TalkTalk, the British Telecom, WaterAid, Old Mutual Wealth and others.

 

#culture #leadership #responsibility

 

4. INTERNAL COMMUNICATIONS TOOLS TO USE: Face-to-face channels foster trust

As Karian and Box IC report on communication preferences (UK) has it, when leaders use face-to-face channels, the trust is much higher than when they use digital communications tools.

Personal visits, small group chats and interactions online via social media correspond to over 75% of employees believing in their leader. Given the pandemic, face-to-face communication is limited, but why not to give your preference to two-way communication to build higher trust?

 

#internalcommunications #tools #trust #data

 

5. SOCIAL MEDIA FEATURE TO ENJOY: Reels to reach wider audience and have fun with colleagues

How to appeal to the younger generation on Instagram and make your company’s account even trendier? Check funny short videos from the Admitad team, featuring the employee life on their Instagram account @admitad.family.

WHY TO DO THIS?

Reels are pushed to all Instagram users, not just to your followers. It helps you go viral without spending any budget.

This format is quite popular and can be a good alternative to a TikTok account if your company is still in two minds about having it.

 

#socialmedia #instagram #younggeneration 

 

BONUS PIECE FOR YOUR BRAIN 

’Excellence in People Analytics’ book you need to read

What tools are required to create sustainable business value with people analytics and develop a data-driven culture in HR?

The authors Jonathan Ferrar and David Green demonstrate how to use people data to increase profits, improve staff retention, productivity and enhance employee experience. The book features practical case studies from the leading companies including Microsoft, HSBC, Syngenta, Novartis, Bosch, Uber which can be put into action right away.

 

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together

 

And don’t forget to follow us to get info on what we planning in 2022 for you. This is your road to #ebstars!