This is a 5-bullets weekly pit stop for all interested in effective employer branding.

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. ACTIVATION TO FOLLOW: BOLT using storytelling and…grandma

Does your job make your grandma puzzled or proud of?

Bolt has launched a series of videos “Does your job make grandma proud?” to support their recruitment campaign for 140+ open tech positions. They played the situation funny and highlighted a lasting impact one can make in those job roles.

WHY TO DO THIS?

Video is a crucial tool to communicate your employer brand. According to a HubSpot Research study, 72% of consumers prefer video to text for receiving branded marketing information.

This format is an excellent way to engage with your target audience. It attracts the specialists you need, increases your employer brand awareness and drives consideration.

#videos #storytelling #recruitmentcampaigns

 

2. A BRAND TO FOLLOW: 90 days of compelling onboarding with CANVA

You wouldn’t underestimate the importance of good onboarding, right? It is a magic moment when a company makes an impression which stays with new employees throughout their careers.

What is so special about the onboarding process at Canva? It is designed to set up employees for success! As a newbie, you are:

encouraged to make connections, introductions even to people outside of your immediate sphere of work;

paired up with a buddy who is to guide you through your first 6 months with the company;

given the autonomy, support and necessary tools to bring Canva’s crazy big goals to life;

assigned to trainings and programs, invited to sit-downs and cook-alongs; clubs, aligned with your passions;

driven to be a force for good – this core value that makes your work unique.

Check out these pieces of wisdom. Why not to follow them and craft your onboarding process in a more efficient way?

 

 

#socialmedia #instagram #socialselling

 

3. TRENDS TO ADAPT YOUR STRATEGY: 11 Trends that will shape the workplace in 2022 and beyond

2021 was more volatile than expected, but the level of volatility will only increase in the current year.

Gartner features 11 predicted trends that will shape workplace volatility in 2022. Some of them include:

1. Fairness and equity will be the defining issues for organizations.

2. Some companies will shorten the workweek rather than increase pay to compete in the war for talent.

3. Managerial tasks will be automated away, giving space for managers to build more human relationships with employees.

4. The chief purpose officer will be the next major C-level role.

5. Wellness will become the newest metric to assess employee mental, physical and financial health.

Explore the full list of predictions here.

 

 #hrtrends #hrpredictions #2022 #culturaltransformation

 

4. A SOCIAL MEDIA PLATFORM TO MONITOR: Spot company morale with TikTok

Are you trying to figure out why some of your corporate policies or initiatives do not bring about the desired changes? A quick search of the hashtag “corporate” on TikTok can shed light on it.

Check this article and find out what elements of truth this platform can reveal:

How do employees actually feel about remote working?

Why is employees’ intent to stay decreasing?

Why do certain messages not resonate with your teams?

Why does the lack of connection between leaders and employees come up?

 

#socialmedia #tiktok #companyculture #morale

 

5. A DATA-DRIVEN CULTURE TO DEVELOP: Accelerating People Analytics in HR

The Insight222 People Analytics Trends 2021 study pictures that people analytics continues to grow in size and importance.

The key findings of the report include:

Leading companies invest more in people analytics, have bigger teams, productize analytics at scale and have a data driven culture for HR.

CHROs unanimously conclude that data and analytics are essential for HR strategy and expect that HR professionals of the future will need to have data-driven skills.

A data-driven culture for HR delivers business value.

WHY TO DO THIS?

When people analytics leaders were asked about the positive outcome of having a data-driven culture, 90% of them stated that it delivers business value and 81% marked that it enables managers to make “in-the-moment” decisions and tackle the most complex workplace and societal topics nowadays – hybrid working, well-being, DEI and belonging.

 

#data #analytics #culture #businessvalue

 

BONUS PIECE FOR YOUR CAREER 

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

POLAND: EBI is looking for an Employer Branding Global Community Manager HERE

UK: EY is looking for a Digital Employer Brand Advisor HERE

CHINA: McKinsey & Co is looking for an Employer Branding and Communications Specialist HERE

ITALY: Armani is looking for a Talent Acquisition and Employer Branding Specialist HERE

#keepgrowing #ebjobs #career

 

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together

 

And don’t forget to follow us to get info on what we planning in 2022 for you. This is your road to #ebstars!