EB EncyclopediaThis is a 5-bullets weekly pit stop for all interested in effective employer branding
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. BRANDS TO FOLLOW: 8 exceptional cultures to watch
Culture can drive business results and build competitive adventage. Employer branding plays an important role in this by helping to name, communicate and making it be lived. Nice summary on how Patagonia, Pixar, Spotify, Netflix and others are rocking it ??
#cultures #evp
2. ACTIVATIONS TO FOLLOW: Sephora activating employee advocacy
“Employees and their voices are incredibly powerful. What they say to their friends and family, and post on social media holds more weight than anything I could post on behalf of an organization.”
That’s just a snippet from the latest episode of The Employer Brand Shop Talk Podcast with Jordan Beresford, Manager of Employer Brand at Sephora Canada. ⭐️ Listen to the episode below ?
#employeeadvocacy #sephora
3. TOOLS TO USE: 20 Examples of EVP Survey Questions
Identifying your Employment Value Proposition is about discovering what is a real offer you can sell to the market. A real mean honest, transparent, adequate yet distinctive. A process that requires setting the right questions and being open first.
? Here is the list of sample questions you can find useful when starting this insightful journey:
#EVP #tools #survey
4. DATA TO CARE FOR: HR delivery affects your talent brand promoting
Nice study showing how experiencing company’s HR (called HRXPS) influences employee’s likelihood to be a Talent Brand Promoter. Well, it does massively…
Look at the report and check the 15 questions you can use to measure your HR delivery ?
#employeeexperience #nps #talentbrand
5. INSIGHT TO CATCH UP: your company is not your family
Research suggests defining purpose can lead to a heightened sense of loyalty and stronger employee engagement. Easy say, harder to get. Maybe this is the reason to companies are too often messing it with “we are like family” culture. Spunds nice but can be very problematic for both sides. What to do instead?
? Grab the article The Toxic Effects of Branding Your Workplace a “Family” from HBR here
#culture #evp
6. PROJECT TO GET INSPIRATION FROM: Brands that matter list
New listing from Forbes, this time an inspiring one! and helpful when thinking of HOW TO address the candidates’ need for the meaningful job [the need is rising in pandemic time]. At least see how to formulate the ideas worth spreading around your company
#meaning #communication #EVP
7. PODCAST TO LISTEN TO: IBM case study on Employee Generated Content [EGC]
No need to explain that building trustworthy employer brands need people. Your people telling about their experiences. Here is a great piece on how does IBM does that.
#egc #contentmarketing #employeeadvocacy
8. BOOK TO READ: The Inside Gig: How Sharing Untapped Talent Across Boundaries Unleashes Organizational Capacity
As #internalmobilty is no longer only a trend we need the framworks, tools, insihts on how to deliver the idea. Here is the book for a good start, providing the 6-steps framwork to unlock the hidden skills within your organization to keep your employees happy and engaged, improve your organization’s agility, and lower your costs.
#internalmobility #talentmobility #book
9. JOBS TO APPLY: Statkraft, GitLab and Zuhlke are hiring
? Statkraft is looking for Senior Advisor Employer Branding in Oslo, Norway: https://www.linkedin.com/jobs/view/2755937023/
? GitLab is looking for VP, Diversity, Inclusion and Belonging in Warsaw, Poland: https://www.linkedin.com/jobs/view/2773289289/
? Zuhlke Group is looking for Regional Employer Branding Specialist in Sofia, Bulgaria: https://www.linkedin.com/jobs/view/2756189172/
#keepgrowing #ebjobs #career
10. GUIDEBOOK TO LOOK AT: postpandemic EVP
A little help on how to think about EVP update after/in pandemic times. Some useful questions worth looking at when working on your updated EVP
Download it HERE
#EVP #c19
