This is a 5-bullets weekly pit stop for all interested in effective employer branding 

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

BRANDS TO FOLLOW: L’oreal UK & Ireland new talent brand

New EVP, new talent brand messaging, new faces promoting the empployer. We do like the people-focus Freedom to Go Beyond narrative and how they mixing the brand purpouse with work meaning. Great job! We have been waiting for this since Rob’s case study at the Employer Branding Stars event. Good job!

See the new site and watch video bites with employees 

 

#talentbrand #evp #loreal

 

 

2. ACTIVATIONS TO FOLLOW: Danone India-SEA new career website 

Grats, it is never easy to set up a new candidate tool, especially within global brand framework! We do like how employees stories has been visualised, nice job Danone

#careersite #danone

 

3. DATA TO KNOW: 60 metrics on remote work

Cool summary of all the metrics you could imagine on people working remotely. Why, what, what for captured in data

Our top graphics below. Showing THE JOB MARKET HAS SHIFTED so should #EVP and leaders mindset 😀

The 57 more of them you will find HERE

#remotework #measures

 

4. REPORTS TO USE: when desining DEI

Good report from Gartner on how to approach ESG and DEI to not only build a diverse and inclusive workforce but also get the leadership buy-in.

Our 2 top pieces are on 3 Ways HR Can Use Data and Technology to Drive Equity (p.13) and How to Engage the Board in DEI Leadership (p.18)

You can find there simplified yet instructional examples on how to build the DEI capacity as this

#dei #talent #esg

 

5. INSIGHTS TO CATCH UP: Glassdoor data on what employees think when assessing culture

 

Cools study using NLP (natural language processing) on Glassdoor ratings! What matters for Glassdoor culture’s final score? Well, it is not friendly colleagues or flexible schedules, nor is it manageable workloads. Even if they are commonly discussed, they had little or no impact on a company’s overall culture score.

PS. check inside which of the 450 perks  mentioned by employees has the highest influence on culture score 😀 You won’t guess

#culture #perks #glassdoor 

 

6. TRENDS TO CATCH UP: HR is facing the shift, so is EB

Good news! More than 2/3 of executives surveyed by IBM say the global HR function is ripe for disruption. Bad news: only 1 in 10 companies surveyed say they are leading in all five HR 3.0 principles.

You can be a STAR before the others! Look at the trends that HR is adjusting to. We are happy to see this as those are the dimensions we have been using to audit organizations for a few years with EBnavi.com tool. If you want to check your organization FOR FREE register HERE

See the 10 trends HR and EB are facing 

#HR #trends #ex #cx #data #ta

 

7. KNOWLEDGE TO GET: how your people get the zoom fatigue

Well, it is not only about your people We all bear too many meetings. The question is if we need them all?? Can we do something by overloading our brains with that? Sure. The first step – understand why your team is or might get tired of it. Then learn how to change it and design the rules to help people to manage their zoo fatigue. Cool read by Ashley Whillans

Before reading try to guess what triggers you the most:

1. Meeting FOMO
2. Selfish Urgency
3. Meetings as Commitment Devices
4. The Mere Urgency Effect
5. Meeting Amnesia
6. Pluralistic Ignorance

Find more in the HBR article:

#wellbeing #psychology #zoomfatigue

 

8. SHOUT-OUT to the Donkey Republic!

Yessssss, we are happy to announce a new Star in the family! This is a company not only do we like the products (they cool, aren’t they?) but also they rock in #employerbranding!

? CONGRATULATIONS FOLKS! Hope to see your case study soon!

PS. our EBstars are listed live HERE; if you feel you are ready to join the list, contact us ⭐️⭐️⭐️

#ebstars #award

 

9. JOBS TO APPLY: Checkout.com and PwC are hiring 

 

? Checkout.com is looking for Senior Employer Brand Specialist in NY: https://jobs.lever.co/checkout/a4a77c50-5ab6-4842-9a0d-9da379c2cc78; you may check with Tom the offer HERE

? PwC is looking for CEE Employer Branding Data Analyst (part time) in Prague: check here and you may also ask Łukasz about it.

#keepgrowing #ebjobs #career

 

10. BOOKS TO READ [for nerds only]: modelling EB

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

#EB #data #modelling #books

 

Thank you all guys for an amazing work of researching, sharing, publishing! Thanks to that we can all learn from each other. Leave a comment if there is anything you’re proud of or if you have research on EB being published, events being organized or job openings to be filled. ❤️

And don’t forget to follow us to get noticed on the next weekly pit stop in #employerbranding. This is your road to #ebstars!