This episode, Liz Dreyer will share their journey to building low-budget, impactful, and data-driven strategies for using e-mail marketing to build, nurture, and ultimately convert a Talent Community.

Explore the often-underrated but highly-effective email marketing in talent recruitment and employer branding as Liz shares her 5 key tips for transforming an underperforming talent community into a high-converting pipeline!

Here’s what this episode will help you do:

• Understand your current performance and define what you want to achieve.
• Keep it Simple – Start by using what you have – and make it as user-friendly as you can!
• Leverage Existing Content – Don’t reinvent the wheel. Use content from various sources.
• Segment Your Audience – Tailor your content to different segments based on your criteria.
• Drive High Open Rates – Craft compelling subject lines and email previews, and consider cultural nuances for different regions.

Join Qualtrics’ Talent Community: https://www.qualtrics.com/careers

Contact our guest: Liz’s LinkedIn
Contact our host: Barbara Zych, PhD’s LinkedIn