This is a 5-bullet weekly pit stop for all interested in effective employer branding #81

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: Cisco trains 84,000 employees to be LinkedIn influencers. ? 

In 2022 @Cisco rolled out a thoughtful program by training its 84,000 employees to be LinkedIn influencers. The employees are being trained to empower every role and encouraged to share authentic content on LinkedIn to feel more confident when engaging with their brand.

What is interesting about this advocacy program?

?According to Kelly Jones, Chief People officer at Cisco, the program helped to reduce time-to-fill for positions by 5 days since launch last year.
?The data also showed that having Cisco leaders involved in recruiting significantly increased the employee retention rates.

Read on to find out more about the Cisco employee advocacy program.

#employerbrand #customerbrand #talent #employeeadvocacy #recruitment #retention #employeexperience #employeeengagement #employeegeneratedcontent

 

2. ACTIVATIONS TO FOLLOW: Fujitsu makes employees feel happier with a dog-friendly office. ? 

Japan’s tech giant @Fujitsu is trialing a new dog office at its building in Kawasaki until the end of the year, aiming to build a more attractive office culture and improve employee well-being & productivity.

A 2021 study published in the journal Animals found that having dogs in the office leads to more social interaction and cross-department exchange, and contributes to greater well-being & job satisfaction.

What is interesting about this initiative?

?The dog office is covered with stain-proof carpet, free dog food & an indoor play area for a toss-and-fetch session in between meetings.
?The dog area is located in a closed-off part of the office so that those with allergies or those who just aren’t dog people can still work there. A dedicated elevator indicates it only stops at the dog area on the 25th floor.

Learn more about the Fujitsu’s dog office initiative here.

Why not to follow this example and introduce a dog-friendly office in your company?

#employeewellbeing #jobsatisfaction #employeeexperience #employeeengagement #workculture #dogfriendlyoffice #happiness #productivity #benefits 

3. EMPLOYER BRANDING TRENDS TO CONSIDER IN 2023. ? 

Unprecedented times, disruptive changes, new technology and evolving talent needs.

How can employer branding help you tackle the big challenges of the future?
What trends will be crucial for attracting and retaining talent?
What tools, processes and best practices are worth considering?

Explore the Future of Employer Branding 2023 report to be prepared for the long run.

In the report you’ll find:

? an integrative review of the employer brand status with the focus on different industries & regions;
? statistics/resources/analytics around employer branding;
? expert comments from different corners of the world;
? best practices, tools, tips & tricks, references to the best case studies worldwide.

Visit the report page to dive into the research findings.

#globalworkforce #employerbranding #thefutureofwork #talentattraction #retention #talentneeds #trends #industries #regions #2023 #ebnavi #ebi

 

4. A TOOL TO USE: Glassdoor launches community features to drive candid workplace conversations. ?

Glassdoor has launched new community features for users to connect authentically and anonymously with professionals at their company, industry & beyond.

The communities, called ‘bowls’, allow users to join conversations with other professionals on a wide range of topics, from Industry Bowls™ like tech or consulting to Interest Bowls™ like ‘Working Moms,’ ‘Black in Tech,’ and ‘Overheard at Work.’ There are also private Company Bowls™ where users can engage with company employees & leaders.

Users may post or comment with either their full identity as an employee at their company or with just their job title.

? Learn more about these features and let us know how you find them!

#tools #communities #network #candidateexperience #employeeexperience #transparency #workplaces

 

5. A PODCAST TO ENJOY: How to scale people analytics through experimentation and productisation. ?

A very insightful take on scaling people analytics with Ian O’Keefe, Head of Analytics at Amazon and David Green, Digital HR Leaders podcast host.

In the Digital HR Leaders podcast episode you will gain the insights on:

?what different types of operating models are observed in various companies;
?what skills are required for successful productisation of people analytics;
?what the future holds for the people analytics and the potential role of generative AI.

#podcast #technology #digital #generativeai #talentmanagement #peopleanalytics #data #experimentation #productisation

A BONUS PIECE FOR YOUR CAREER. ?

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

? Poland: Evolution is looking for an Employer Branding & Communications Lead HERE

? USA: Shaker Recruitment Marketing is looking for an Employer Brand Research Manager HERE

? Philippines: Citi Bank is looking for an APAC Early Career Employer Brand Specialist HERE

? India: Booking Holdings is looking for an Employer Brand Lead HERE

#keepgrowing #ebjobs #career

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️

ps. if you like our content, make sure your team and other EB freaks you know develop with you too. Just send them the link to join us.