EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding #17
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us! ❤️
1. A BRAND TO FOLLOW: McKinsey makes a difference with variety and great people. ?
An inspiring piece of employee advocacy is featured on the McKinsey & Company Career Blog.
The authentic and engaging content portrays the variety of work, the amazingly talented and brightest tech minds and the opportunities to make a difference.
WHY TO DO THIS?
? Employee advocacy improves your company’s employer brand reputation and builds better pools of talent. The Glassdoor survey shows that 69% of candidates would not take a job with a company that had a bad reputation even if they were unemployed.
? It is a powerful tool for building a personal brand and driving career advancement among employees. As per the Hinge Research Institute study, 87% of employees recognized that employee advocacy contributed to expanding their professional network while getting involved in social media for professional purposes helped the careers of about 69% of employees.
#advocacy #ambassadors #campaigns #reputation
2. ACTIVATIONS TO FOLLOW: INDEED reduces barriers. ?
Today more than ever employees value an employer which is flexible, socially responsible and offering opportunities for diverse talent.
According to the PWC global survey, 75% of companies see DEI as value or priority and are investing in D&I programmes at high rates not only to drive higher engagement with stakeholders but also to enhance financial performance and enable innovation.
How does Indeed.com reduce barriers and advance the culture of diversity, inclusion and belonging? – Besides other initiatives, they removed university degree requirements from all eligible job profiles.
WHY TO DO THIS?
?it allows to engage, attract and hire a wider pool of qualified applicants;
?it drives company core values of inclusion & belonging;
?enhances company attractiveness as an employer.
Find more insights on this project. Why not to embed DEI practices into your recruitment processes for more equitable future?
#deib #culture #workplace #recruitment
3. AN APPROACH TO OPTIMIZE: How to increase engagement? ?
The Great Resignation showed us how much people’s priorities have shifted. As per the US Bureau of Labour Statistics, 4.5 million people voluntarily left their positions in November 2021.
How can leaders ensure they are accommodating the needs of their employees?
In the Fast Company article, Mark Crowley and Jim Harter outline what engagement drivers work and motivate employees to stay beyond a paycheck today. Some of them are:
1. Effective leadership. Manager’s most essential skills embrace helping employees to set clear goals, having meaningful conversations, being highly effective coaches and praising achievement.
2. Company culture. Establishing a culture that improves lives is necessary to attract and retain talent.
3. Well-being. Creating a ‘net-thriving culture’ is crucial, where we maximize the percentage of workers thriving and reduce the percentage of those struggling.
4. Career and professional advancement. Low engagement is specifically experienced when employees feel they aren’t growing, appreciated or treated with care and respect.
? More about effective engagement drivers could be grasped here.
#engagement #drivers #culture #leadership #wellbeing
4. DEVELOPMENT TRENDS TO FOLLOW: Employee Trainings in 2022. ?
Changes in company needs and employee evaluation are constantly shifting.
According to the Cegos survey, the HRDs polled claim that the skills used in 45% of their company jobs could become obsolete in the next 3 years.
How to remain ahead of competition and provide necessary training & development to employees to accommodate their skills gaps?
Software Advice highlighted 3 training trends to benefit from and fulfill employee potential in 2022.
1. Corporate mental health training to help prevent burnout, excessive stress at work and increase productivity.
2. Diversity & inclusion training to minimize unconscious bias in the workplace, improve collaboration and understanding among employees of different backgrounds.
3. Cybersecurity awareness training to increase security awareness, prevent your company from phishing scams, data leaks.
? For tips on how to deploy these trainings click here.
#trends #training #development #2022
5.WELL-BEING TRENDS TO ADJUST YOUR STRATEGY. ?
How to empower employee well-being and boost productivity in the evolving workplace climate of 2022?
One Digital highlighted the well-being effective practices to effectively support employee needs. They include:
1. Strategic planning & support. Employers become strategic about the well-being programs they place and how these programs are communicated to employees.
2. Health care benefits navigation. Care navigation services help drive utilization by delivering personalized support, tailored to employee needs.
3. Mental health support. Employers consider solutions to provide expanded access to mental health care.
4. Financial support. Companies consider financial well-being support as a complex undertaking (retirement savings, emergency savings, debt relief, coaching support, etc.)
5. Custom benefits & lifestyle rewards. Custom benefits programs allow employees to choose the health and well-being options.
6. Virtual care. Telehealth & virtual care clinicians interact with patients remotely via online platforms, video conferencing, messaging.
? More insights on the unique solutions to boost employee well-being can be explored here.
#trends #wellbeing #2022 #strategy
A BONUS PIECE FOR YOUR CAREER 
What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:
? POLAND: Luxoft is looking for an Employer Branding Specialist HERE
? ITALY: Kuehne+Nagel is looking for a National HR Expert (Employer Branding) HERE
? NETHERLANDS: Sana is looking for a Global Employer Branding Specialist HERE
? JAPAN: TikTok is looking for a Talent Acquisition Partner HERE
#keepgrowing #ebjobs #career
Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together 
