This is a 5-bullets weekly pit stop for all interested in effective employer branding #16

1. A BRAND TO FOLLOW: Live fully with MARRIOT INTERNATIONAL?

Diversity, equity and inclusion are quickly moving to the top of a company’s lists of priorities because of the value they add.

The inspiring video of Marriott International “Live fully” portrays its inclusive culture, takes the lead in treating employees like family and encourages us all to make a positive impact in the world.

WHY TO DO THIS?

? DEI policies unlock new levels of productivity and contribute to building a happy, willing workforce. According to the CEB research, a more diverse and inclusive workforce improves individual discretionary effort by 12%, intent to stay by 20%, and team collaboration and commitment by about 50%.

? DEI enhances your attractiveness as an employer. According to the Glassdoor survey, more than 76% of employees and job seekers report a diverse workforce is an important factor when evaluating companies and job offers.

#dei #culture #videos #campaigns

 

2. AN APPROACH TO OPTIMIZE: Make your employer brand stand out in the marketplace.

2022 will be the year of knowing your company as an employer and promoting those specific attributes that make it unique.

As per the Gem survey, 69% of talent leaders claimed employer branding as the top priority they’ll be investing their budgets in 2022.

In the HBR article, Bryan Adams defines 3 primary tenets of employer branding to establish or optimize to stand out from the competitors:

1. Reputation. Job seekers nowadays weigh a prospective employer’s reputation heavily in their decision to apply for a job or accept an offer.

2. EVP. It should clearly communicate the ‘give & get’ of the employment deal.

3. Employee experience should deliver on your EVP. A positive employee experience directly linked to better employee performance and a whole company.

? Grasp more details on these components here.

 

#employerbrand #evp #reputation #employee experience #2022

 

3. ACTIVATIONS TO FOLLOW: CHECKOUT.COM is addressing disability inclusion. ?

Employers with strong disability inclusion programs can expect higher engagement from all employees.
How does Checkout.com make their policies, processes and perspectives more inclusive? – They have meaningfully improved inclusion for their colleagues with visible & invisible disability by:

?reviewing current ways of working against the UK government’s Disability Confident employer scheme criteria as a framework and spotting opportunity gaps;

?entering a recruitment partnership with a disability employment service;

?launching the Disability Community within the company;

?enabling digital accessibility features/physical accessibility accommodations;

?launching an accessibility steering committee with accessibility specialists leading the charge.

Check out these steps to the successful change. Why not to follow them and improve morale and workplace culture at your company?

  

#dei #culture #workplace

 

4. STRATEGIES TO FOLLOW: 6 Ways to improve employee retention and engagement. ?

As per the 2021 Willis Towers Watson survey, 61% of respondents are experiencing challenges retaining employees and believe the problem will persist in the current year.

James Moore suggests 6 ways to improve employee retention and engagement. They are:

1. Get informed to develop a retention strategy by collecting data (engagement surveys, stay interviews, exit interviews).

2. Pay higher salaries – compensation weighs heavily on whether employees decide to leave, especially if other factors don’t make them feel content.

3. Boost benefits package (offer innovative benefits which are on top of the standard and expected compensation package).

4. Hire effective leaders and develop managers that need realignment.

5. Overhaul the recruiting process (hiring people who fit the company culture and their roles).

6. Offer ongoing support for employees (mentoring, support for “firsts”, professional or career development opportunities).

? Take a closer look at the strategies and rethink your company’s employee retention and engagement.

#hrstrategy #engagement #retention

 

5.RECRUITING TRENDS TO ADAPT YOUR STRATEGY IN 2022

How to stay competitive in today’s labour market in view of the changing business and talent expectations?

Gem highlighted 3 recruiting trends to help you stay ahead of the competition in 2022. They include:

1. Data-driven recruiting brings a massive competitive advantage over the long run.

2. Commitment to diversity hiring is ranked as the most important trend in the recruiting industry for 2022.

3. Employer branding is becoming a top priority companies will be investing their budgets into in 2022 with the growing focus on candidate experience.

? More insights on each trend can be explored here.

#trends #data #recruitment #2022 #transformation

 

A BONUS PIECE FOR YOUR BRAIN ?

’Hybrid Work Management’ Book you need to read

The world of work is changing and companies are moving to a hybrid workplace. How to effectively manage a hybrid team in the workplace?

The author Hassan Osman in his book immerses us in the step-by-step process how to transition to a hybrid workplace model, gain benefits, maximize the advantages of it and manage it effectively. ??

#hybridworkplace #book

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together

And don’t forget to follow us to get info on what we planning in 2022 for you. This is your road to #ebstars!