EB Encyclopedia
This is a 5-bullets weekly pit stop for all interested in effective employer branding
Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!
1. IDEAS TO STOP BY: coming back to the office = old mentality
As we see different strategies for making people back to the office (see Google Work Location Tool case) there is a huge opportunity for employers to show not only they care but also they are agile and innovative! Like these message from @Gary Burnison, Chief Executive Officer of Korn Ferry
“If we are overly focused on location, we’re applying an old mentality to a new world.”
? Check the whole message here #mobility
#wfh #location #WHY #culture
2. TOOLS TO USE: social listening for your brand
Use the powered by AI listening tool to check who, what and where is talking about your employer brand and work topics using Answerthepublic.com
? try it here
#sociallistening #brandsentiment
ps. this is “IT jobs in UK” phrase search results visualisation
3. TRENDS TO CATCH UP WITH: updating benefits proposition
With the coming of the hybrid workplace, employee benefits are being put under the microscope. And many companies are realizing that the current crop of benefits may not make as much sense as they used to. Check how employee benefits may change in a hybrid workplace. Among other things, more flex time, work-from-anywhere periods, and continuing stipends for home offices.
? Read here
#benefits #hybrid
4. THINGS TO TAKE CARE OF: building a culture of belonging
OK, we’ve shifted away from in-person interactions and found ourselves relying on video calls and screen activities. BUT we do not lose our need for belonging. It is even more in need now. To make employees connected we need a new skill set in creating and sustaining a sense of real community of people working online/hybrid/offline together. How to make it?
? Nice piece on how to foster belonging from Tomas Chamorro-Premuzic and Katarina Berg here #culture #belonging #evp #leadership
AND My fav piece is on balancing belonging & diversity:
“[…] diversity is being invited to the party; inclusion is being asked to dance, and belonging is when they play your song. Sounds simple? Perhaps, but when you want to dance with a wide range of personalities, and you want to cater to everyone’s unique preferences, you risk having no one come to your club”
5. LEARNINGS TO BE DONE: how to measure DEI?
No other topic has more publicity than diversity & inclusion these days (not counting returning to the office being naturally the hottest). But in fact, not a lot is said on how to approach D&I from the ground. So if thinking of setting DEI goals for the next 5 years or building your EVP around it, go deeper and get the basics to know how to measure your success. Nice piece from Gartner Research Team on how to measure diversity & inclusion HERE
BTW nice map of TM most prone to bias areas ??
#DEI #diveristy #equity #inclusion #KPI
6. NUMBERS TO CATCH UP: Seenit Report
If you look for some appealing numbers on #employerbranding see the latest report from @Seenit HERE and if you are not yet familiar take note of #usergeneratedcontent topic (#UGC)
7. EVENT TO ATTEND: Empple Festival (Serbia)
1st of October will be about #employerbranding at Empple Festival in Serbia! Meet great speakers such as Ana Jeličić Chris Fitzner James Ellis Nikola JovanovicSusanna Rantanen Thomas Reneau and myself 😉
? 1st of October 2021, Serbia (offline & online) ? book you ticket here
Thanks, Katarina Šonjić Angelina Simić and Nikolina Božanović for organizing this! You rock ❤️?
*if you have an interesting event for EB folks, share in the comment
8. JOBS TO APPLY: HubSpot, Brainly, Zalando & Wargaming
As Hannah Fleishman is looking for her HubSpot family, check this out:
? Manager, Employer Brand for US (remote) see here, for Ireland (remote) see here
Great openings also at:
? Zalando (Germany) looking for Employer Branding Manager
? Brainly (Poland, remotely) looking for Director, Global Talent Acquisition
? Wargaming (UK) looking for Head of Global Employer Branding
*if you have a great job opening for EB folks, share in comment #ebcareer
9. PLACES TO CELEBRATE YOUR WORK: Talent Brand Awards
? Nominate the best work that’s done by practitioners across the Recruitment Marketing and Employer Branding space internationally for the Talent Brand Awards by @talentbrandalliance. It is free, the deadline is August 25th! Nominate your folks HERE, Questions to @Alex Her
? You can still apply to #IHRA19 Awards in different categories such as Candidate Experience, Outstanding Contribution to the Industry (Individual Award), Use of Video, Recruitment Team (Small, Medium, or Large), Onsite RPO, and more. It is FREE, DDL is 31st of August! Apply HERE
10. DATA TO CRUNCH (section for data freaks ?): ONA & returning to the office
As the “return-or-not to office” decision has been taken massively last few weeks, there is an urge for wise strategies on the move. Here comes the opportunity to use new research methods and tools. See how using organizational network analysis (ONA) to map employee work relationships and patterns helps companies answer critical questions for hybrid work planning.
? case study here together witch interesting view on in-person vs virtual interactions effectiveness:
? interview with professor Peter Gray on using ONA here
#ONA #research #hybrid #wfh
