Your recruitment marketing strategy is key to attracting and retaining the right talent. It shapes the way candidates perceive your company, even before they apply. A well-crafted strategy not only highlights your company culture but also speaks directly to the candidates’ values and aspirations. Learn from Vivi Rizava from Philips, about how to build end-to-end recruitment marketing strategies that attract top talent and create an engaging candidate experience.

What will you learn?

Creating comprehensive recruitment marketing strategy:

• Understanding the problem and setting clear, measurable goals
• Getting to know your audience: building detailed candidate Personas
• Starting strong with a localized EVP and engaging content creation
• Activation and continuous optimization across the full candidate funnel

Who is hosting this learning?

Vivi Rizava, Recruitment Marketing Manager EMEA, Philips, Netherlands

Vivi Rizava is an Employer Brand Strategist and Talent Marketing Expert. Since the start of her career, she is making global employer brands stand out. Vivi is a strategic thinker and hands-on contributor to global teams providing creative, scalable, and pragmatic solutions.

In her current role, Vivi is responsible for developing & executing local employer branding strategies, managing recruitment marketing campaigns, creating engaging content, and measuring the effectiveness of employer branding and recruitment marketing content while collaborating closely with HR, Brand, Communications, and other stakeholders.

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