Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.

What it is about?

This session offers strategies for maximizing employer branding impact with limited team resources. Grete Kivi shares tactics for small teams to create disproportionate results and impact. Learn how to prioritize, automate, leverage, and amplify when you can’t do everything.

What will you learn?

• Framework for ruthless prioritization of employer branding initiatives
• Strategies for leveraging automation, AI, and tools for team efficiency
• Methods to build employee advocacy programs that extend team reach
• Best practices for strategic vendor and agency partnership management
• Techniques for demonstrating impact to secure additional budget and resources

Who is presenting?

Grete Kivi

Senior Global Employer Branding Manager at JetBrains

Strategic employer branding leader with experience at Bolt and JetBrains. Specializes in global employer branding strategy, paid social campaigns, and building data-driven approaches to talent attraction. Known for tying employer branding directly to hiring outcomes, application quality, and retention metrics.