From Career Pages to Human Showcases: The Natura and Grupo Fleury Transformation
Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.
What it is about?
This inspiring presentation showcases the transformation journey of career pages at Natura and Grupo Fleury in Brazil. Angélica Madalosso shares insights on how these leading organizations evolved their employer brand presence from traditional career pages to authentic human showcases. Learn how to create compelling candidate experiences that reflect your company culture and attract top talent.
What will you learn?
- How to transform static career pages into engaging human showcases
- Best practices from Natura and Grupo Fleury employer brand transformations
- Strategies for showcasing authentic employee stories and company culture
- Methods for creating candidate experiences that drive engagement
- Techniques for measuring the impact of career page improvements
Who is presenting?
Angélica Madalosso
Employer Branding Expert at ILoveMyJob
Employer branding specialist with experience transforming career pages for leading Brazilian organizations including Natura and Grupo Fleury. Expert in creating authentic human showcases that attract and engage talent.
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What You Will Learn
Learning summary
From Career Pages to Human Showcases: The Natura and Grupo Fleury Transformation