Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.

What it is about?

This presentation shares strategies for unifying diverse workforces across multiple countries and brands under one cohesive EVP. Patryk Atłas demonstrates how AmRest connects people across 22 countries, multiple restaurant brands, and thousands of employees. Learn approaches to creating belonging and connection at enterprise scale.

What will you learn?

• Framework for developing EVP that resonates across highly diverse markets
• Strategies for managing multiple employer brands under one corporate umbrella
• Methods to create connection and belonging across distributed global teams
• Best practices for internal communication and culture building at scale
• Techniques for measuring employee connection and engagement across markets

Who is presenting?

Patryk Atłas

Global Communication & Employer Branding Senior Manager at AmRest

Global Communication & Employer Branding Senior Manager at AmRest. Oversees corporate communication across 22 countries, engaging over 45,000 employees. Shapes employer brand for AmRest’s portfolio including KFC, Pizza Hut, and Starbucks.