Don’t start spending $$$ on EB strategy, start from asking your team.
Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.
What it is about?
This session emphasizes employee insights as the essential foundation before investing in employer branding. Lucas Bosco demonstrates why internal listening should precede external spending on campaigns and programs. Learn how to build authentic employer brands from the inside out with employee input.
What will you learn?
- Methods for conducting effective employee listening and qualitative research
- Strategies for identifying authentic differentiators through employee feedback
- Best practices for low-cost, high-impact EVP development
- Techniques for validating employer brand concepts with current employees
- Approaches to building employee ownership and advocacy for EB initiatives
Who is presenting?
Lucas Bosco
EB and Internal Communication Specialist at TIM Brasil
Extensive experience in internal communication within large Rio de Janeiro-based companies. Passionate about written communication and strategic organizational performance.
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