EB Encyclopedia
Some time ago Mariano Aragunde, part of the Global Talent Marketing Team at IBM issued an article on LinkedIn which said that “most emails and newsletters for candidates suck.” His article expanded on how they had managed to get their content right for candidates.
In this episode 41, Chris Le’cand-Harwood and Mariano Aragunde talk about how at IBM they create newsletters for candidates which go far beyond just advertising job opportunities, covering what really means to the audience. We learn how a journalistic approach to content changes everything and what kind of environment encourages his team to do new things.
