Build the framework and strategies for your employee influencer program to guarantee success!

What is employee influence?

In its purest form:
Employee Influence is the promotion of an organization by one of its employees through advocacy and content creation.

Kye benefits of an employee influencer program

Amplified Content Marketing

An employee influencer platform allows you to tap into your number one asset, your employees, to garner more reach and engagement on your content.

Maximize Social Selling
By sharing your company content, your employees are exercising their knowledge of your company to their networks, establishing themselves as industry experts in the eyes of their prospects.

Employer Branding Benefits

Employees are more reputable ambassadors for your brand, so having them advocating for you will get the attention of top candidates by showcasing your company culture in a more authentic way.

Crowdsource Authentic Content

Creating content at scale is a challenge for organizations big and small. An Employee Influencer platform gives employees a chance to create for, feature on, and be
credited on company pages. Inundating your company with authentic content.

Content must-haves

An employee influencer program is nothing without content. We believe four main types of content should be a part of your employee influencer program. Different types of content have different goals, as well as varying levels of effectiveness. It’s not essential that you have every kind of content, what is crucial is that you have content ready for your employees to share. There is no perfect formula for your content strategy; every company is different, with different types and levels of content available for brands.

Four content must-haves for success with employee influence

What do you hope the program will achieve?

Set Goals.
It’s time to consider why you’ve considered implementing an employee influencer program. Set goals that you can measure over time. Is there an end goal?
Perhaps try align them with the business goals. Top platforms offer a built-in analytics tool, so you can measure its success in real-time.

Who in your oganization will take on certain roles?

Assign Roles
From the people who will oversee the day-to-day running of the program, to regional team leaders and content curators, it would be a good idea to delegate these roles pre-launch. Use the space below to jot down some potential candidates for each role.

Global Admin
The person(s) that will be overseeing the day-to-day running of the platform.

Team Leaders

If your company is a larger organization, you may want to assign team leaders to regions and/or departments.

Content Curators

A content curator is anyone who is able to curate content within the platform for employees to share.

Who will you ask to join?

Take some time to identify your superstar brand advocates and content creators.

Who will you invite?

If you’re planning to start a trial before you officially launch, it will be worth considering who you are going to invite to participate. Finding socially active employees can seem like an impossible task, especially if you’re an enterprise brand with thousands of employees. Fear not, as social media can be an invaluable asset to identify them.
Try searching your company name on sites like LinkedIn and Twitter to find out which employees are already sharing off their own back. If you’re a brand that frequently uses hashtags, use these to your advantage when searching for active employees.

Choose your content sources

Where is your cintent currentky published?

Content sources can be anything from your social media accounts to your owned sources (website, blog etc), and articles/news from third-party publications.

The staggering effect of employee influence – amplified reach in numbers

Source: DSMN8