Embracing the roles which both consumers and employers play in building brands is fundamental for marketing and talent acquisition professionals. Aligning your company’s consumer brand and employer brand requires a new proactive approach and delivers powerful results.

What will you learn?

• How does consumer brand influence employer brand and vice versa?
• What segments make a customer decision cycle and a candidate decision cycle? How do different audiences experience your brand?
• How to use storytelling and align brand messaging to appeal to different audiences both externally and internally?
• What risks does the lack of internal alignment of brand messaging entail?

Who is hosting this learning?

Danny Stacy, Senior Manager, Employer Insights, Indeed.com, UK

From project management roles within the UK government to consulting for LinkedIn, Danny is now Indeed’s go-to person for telling their story to the market – on stage at events, during industry-wide webcasts and in conference rooms at various companies around the globe.

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Helen Durkin, Senior Employer Brand Program Manager, Indeed.com, UK

In her current role Helen is responsible for building the company’s employer brand reputation and owning the content/advertising strategy across EMEA. With over 10 years of experience working for such brands as Indeed.com, Sage, Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the employer branding space.

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