We spend a lot of time thinking about how to build employer brand, how to activate and localize it, how to engage audience with it, how to advocate for it. But what does employer brand want? What is the end result of this passion, energy and engagement? This spectacular learning clarifies it all.

What will you learn?

• What is an employer brand?
• How to manage employer brand with the three-hat model?
• What is the difference between objective and subjective value?
• How to revisit your job postings to win the talent you need?
• What does employer brand want?

Who is hosting this learning?

James Ellis, Employer Branding Nerd, USA

Before falling in love with the art and craft of employer branding, James was a digital marketer with 15 years of experience in how audiences think and behave online. He has taken those skills and become one of employer brand’s leading voices, developing and activating dozens of various brands.

See Linkedin profile