What about employer branding content? It helps to attract talent to your company and keep employees engaged. The content should be authentic and give a transparent look at your company. It should evoke an emotional response and appeal to both employees who feel pride in your company, and external audience that learns something new about your culture, values and business.

What will you learn?

• How to connect internal initiatives with external audience through content?
• What are great ideas for employee recognition?
• How to add value and meaning to internal initiatives and generate hype?
• How do internal communities help lift up and celebrate different groups of individuals at Checkout.com, UK?

Who is hosting this learning?

Tom Pattison, Senior Employer Brand Specialist, Checkout.com, UK

For the past 6 years Tom has been working with some of the world’s biggest brands to develop their employer brand and cultural strategies. As an Employer Brand Specialist at Checkout.com, UK, Tom is supporting the company’s mission to build the connected finance businesses by helping attract, retain and empower the best talent for the business.

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