A great brand is the one that clearly articulates an emotional connection and a market ownership. Your company EVP pillars should truly differentiate and define your work experience and be aligned to your corporate and consumer brand. Then you will be able to establish a meaningful and impactful architecture that offers a powerful story of what your employer brand stands for and why it is unique in the market. 

What will you learn?

• How to achieve a sustainable employee engagement within your company?
• How to approach creating a constructive culture where great employees achieve great results? What strategy to follow to succeed in it?
• How to design your company’s EVP and brand assets?
• How to develop an employer brand narrative?

Who is hosting this learning?

Angela Ewers, Chief People Officer, HT&E, Australia

Angela Ewers is the Chief People Officer at HT&E and ARN and is based in Sydney, Australia. Her passion is building workplaces where people can thrive and do their best work. Angela is a thought-leader with broad and deep experience, gained through working in a line management, change and HR roles with organisations including James Hardie Building Projects, Lion, Caltex Australia Petroleum and Yum! Restaurants International. Angela takes a people-centric approach to developing the organisational systems, tools, structures, and practices that enable constructive workplace cultures and is an experienced coach and leader. 

See Linkedin profile