Employer brand is a leadership imperative. A growing number of employers are beginning to realize that accountability for an employer brand experience must ultimately fall on the CEO. Those leaders who invest in building enduring employment brand strategies will get it right for the long run. Learn from this masterclass how to engage your leadership in employer branding initiatives.

What will you learn?

• What is the impact of a connected leadership? How do executives benefit from establishing a strong presence on social media?
• What potential does each sm platform have to bring?
• What is the leadership role on social media?
• How to create an editorial plan for leaders?

Who is hosting this learning?

Kalil Blanco Spiandorim, Digital Strategy Senior Manager and Associate at Trama Comunicação, Brasil

Kalil is passionate about culture, behavior and technology. He have developed his expertise in corporate communications, planning and leading stakeholders relationships, culture, engagement and digital marketing (inbound/outbound) projects for major multinational and Brazilian companies, driven by the relevance of building authentic relationships and trust.  

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