Report: How Employers are adopting AI into Employer Brand and Recruitment Marketing workflows
What it is about?
Jason Kipps from The Martec shared insights from a global study on AI integration in employer branding and talent marketing, showcasing how large employers are using AI to enhance recruitment workflows, cut costs, and boost competitiveness. The study emphasized the importance of early adoption, employee advocacy, and maintaining authenticity in AI-generated content.
What will you learn?
- How can you effectively integrate diverse roles, compensation structures, and cultural differences
- How leading companies are implementing AI to reduce costs, streamline recruitment marketing, and improve hiring efficiency.
- Key use cases for AI in employer branding, including content creation, recruitment enablement, and EVP updates.
- The role of authenticity in AI-generated content and techniques to preserve a genuine voice in employee advocacy.
- Best practices for building an AI-ready tech stack and securing leadership buy-in for AI initiatives.
- A checklist for getting started with AI, focusing on workflow evaluation, upskilling employees, and tracking AI-driven efficiency gains.
Who is hosting this learning?
Jason Kipps, Director, Strategic Markets (Global) & Tech Modernization, The Martec, Canada
Jason Kipps CHRL, brings over 25 years of expertise in talent acquisition, talent management and employer branding. He has led transformative talent marketing initiatives for globally recognized corporations across a wide range of industries. During his decade as Managing Director at Universum, Jay played a pivotal role in establishing the company as the definitive authority on employer brand and candidate insight. As an industry thought leader, his foresight into the future of the talent market has made him a highly sought-after consultant and speaker. As the Global Director of Strategic Markets and HR Tech Modernization at The Martec, Jay offers firsthand expertise on the transformative impact of AI in global talent markets and its seamless integration into employer branding workflows.
Course Content
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Course Content
What You Will Learn
Learning summary
Report: How Employers are adopting AI into Employer Brand and Recruitment Marketing workflows