What it is about?

This panel on the future of employer branding explored emerging trends, such as hyper-personalization, AI-driven recruitment, and the role of company culture in a hybrid world. Panelists discussed how companies can adapt to a tech-driven environment, focusing on authentic storytelling, personalization, and agility to attract talent effectively.

What will you learn?

• How AI and data insights will shape the future of talent acquisition, moving towards hyper-personalized, candidate-centric approaches.
• The importance of maintaining authentic, consistent company culture in virtual or hybrid work environments.
• Strategies for balancing technology-driven efficiencies with human creativity and connection in employer branding.
• Approaches for leveraging gamification and digital experiences to engage potential candidates.
• Practical tips on defining a clear, agile employer branding strategy that aligns with organizational goals and adapts to rapid market changes.

Who is hosting this panel?

Panel host: Marco Dalmeijer, Head of Employer Branding, Team EIFFEL, Netherlands

Marco is a seasoned expert in Employer Branding, Recruitment Marketing and Employee Engagement with over 15 years of experience. At Deloitte, Marco made his first steps in the world of Employer branding. At Accenture, he led the employer brand in the Netherlands, and at Lidl, he spearheaded the Employer Brand and Employee Engagement team. Now as a freelancer he operates under the name ‘The Employer Brand Boutique’, advising top companies like Team EIFFEL, Just Eat Takeaway, Danone, Rituals, and Tergooi MC, bringing his vision, creativity and experience to life in every project.

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Debolina Dutta, Professor of Practice, Indian Institute of Management Bangalore, India

Debolina is a faculty member in OB & HRM at one of India’s top business schools, bringing over three decades of diverse experience with leading multinational corporations. Having served as CHRO and a multidisciplinary HR professional, her expertise encompasses HR Analytics, Technology, Leadership, Consulting, L&D, and Talent Management. Now, she uses this extensive industry background to shape the next generation of business leaders.

Debolina’s passion lies in exploring emerging trends at the intersection of predictive analytics and HR, particularly the applications of AI and Machine Learning in talent management. She finds inspiration in the potential of these technologies to enhance productivity and optimize people resources. With rich experience in international stakeholder management, growth initiatives, change management, organization restructuring, and OD, she thrives in multicultural settings and continuously pursues learning. A certified ICF ACC executive coach and skilled in behavioral training and psychometric tools, Debolina also serves on the board of SSISM, an NGO focused on rural education. Her personal goal is to support individuals in reaching their full potential, fostering growth at every step of their journey.

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Javier Fernandez Santin, Global Employer Branding Lead, Danone, Spain

Javier brings 11 years of HR experience, specializing in Talent Acquisition, Talent Management, and Employer Branding within leading FMCG companies. Currently, as the Global Head of Employer Branding at Danone, he oversees the global EB strategy, manages the ecosystem, and drives transformative initiatives. Passionate about digital and tech trends, Javier pairs his expertise with a natural curiosity for business, ensuring Danone’s employer brand remains innovative and impactful on a global scale.

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Charles Sinclair, Founding Partner & Head of Employer Branding, Oddwork, Sweden

Charles Sinclair is the Co-founder of the leading employer branding agency Oddwork, as well as the Co-founder of the interactive video platform and SaaS company Life Inside.

For more than 10 years, he and his teams have worked with many of the world’s leading employer brands based on the principle of “data-driven creativity”, leveraging both concepts and technology to bring companies into next-generation employer branding.

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Emma Tolhurst, Strategic Culture and Employer Brand Advisory, CQCO, UK

Emma is a strategic advisor, fractional leader, and NED with expertise in leadership and employee experience across diverse industries globally. As the owner of CQCO Ltd, she offers B2B and B2C services, bringing a broad view of business culture and innovative, people-focused practices to each client engagement.

Previously, as Executive Director of Brand-led Employee Experience, Emma developed employee-focused, brand-led services to align brand and purpose within organizations. At Accenture, she led global people communications, transforming the function to engage 500,000+ employees, and oversaw award-winning talent brand campaigns across Europe. With a unique blend of experience in consulting, HR, marketing, and communications, she drives impactful strategies in transformation, communications, and employee engagement.

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Bjorn Veenstra, Chief Executive Officer & Founder, CompanyMatch.me, Netherlands 

Entrepreneur who once started his career in Marketing and developed a special interest in People & Culture. His own experiences in recruiting and hiring led to the idea of CompanyMatch.me. A candidate platform to showcase your Employer Brand and allow latent candidates to anonymously interact and match with your company culture & values. The candidates then decide themselves if they want to join your talentpool. Creating valuable candidate-leads on a daily basis.

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Torgil Lenning, Founder & Chief Executive Officer, Potentialpark, Sweden

Torgil is an expert in talent, tech and trends in Talent Communication for Employer Branding and Talent Acquisition purposes. As thought leaders in the field of Talent Communication since 2002, Potentialpark’s vision is that no one should miss the opportunity to find the work and place where they belong. They bring the voice of candidates to the table by providing data-driven actionable insights to help employers identify what can make them more engaging for talent and increase their abilities compared to other employers.

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