A panel discussion on regional differences in employer branding, featuring experts from different parts of the world, sharing insights and experiences. The discussion explores the unique challenges and flavors that arise from practicing employer branding in various regions.

What will you learn?

• How is the concept of employer branding universal, targeting the attraction and retention of the right talent, while the approach and methods vary across regions and companies?
• What are the unique challenges across regions, with factors like recruitment, retention, and internal engagement presenting distinct issues in each area?
• How does the presence and focus of employer branding agencies vary globally, with certain regions, such as Scandinavia, showing a more pronounced concentration?
• In what ways do cultural and demographic factors significantly influence the strategy and implementation of employer branding in different parts of the world?

Who is hosting this learning?

Sarang Brahme, Head of Employer Branding, ShareChat India

Sarang is passionate about talent branding & candidate experience. And employee experience is the other side of the same coin. He started his digital marketing career and entered the world of recruitment and sourcing. Over the years, the innovative ways to hire and attract candidates enticed him to explore new career paths. Sarang evangelized talent branding in Capgemini by building EVP and talent attraction campaigns globally and now building ShareChat’s talent brand. Building, engaging and learning through the community
is one purposes that drives him. Sarang is also a co-founder of the Recruiting Adda community in India.

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Neha Jain, Global Talent Branding Consultant, UST, India

Neha is an employer branding specialist, passionate about getting talent to work in places where they thrive, as it allows both organizations and individuals to thrive. She co-founded a company called True Blue Advisory that created EB solutions for over 5 unicorns and large MNC’s she believes in creating a communication strategy that focuses on allowing companies to talk the language talent understands. Focused on understanding new age branding channels, she blends in a deep understanding of HR and brand strategy.

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Alex McVeigh, Senior Employer Brand Manager at Commonwealth Bank, Australia

As a marketer, Alex is always keen to unleash her creativity. She loves thinking about and implementing new and exciting ideas and technology. From large scale projects to quick everyday wins, she is always focused on the best ways to engage and connect with my audience.

Alex can also spend hours getting into the nitty gritty of reporting and budgeting. Seeing changes and initiatives result in hard data makes sure that real value is provided where it’s needed.

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Ingrid D’Lima, APAC HR Chief Administrative Officer, Citi, Singapore

Ingrid hasestablished a successful career and track record in the Talent Industry; by leading and delivering strategic talent acquisition outcomes, coaching and leading successful teams, designing and delivering development programs and D&I initiatives.

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Shu Hu, Employer Branding Lead, Trip.com, China

With 8 years of hands-on experience in employer branding from planning to implementation, Shu has led such projects as EVP development, campus campaign, social media management, employee experience upgrade and what not, serving companies in various aspects. 

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Kalyan Basu, VP of Sales, APAC, SmartDreamers, India

Kalyan heads the Sales team for SmartDreamers in the APAC region. As a leading recruitment marketing company headquartered in Europe, SmartDreamers empowers global enterprises to elevate their employer branding and recruitment marketing strategies at scale. With Kalyan’s strategic guidance and collaborative approach, major companies across APAC benefit from his expertise in building and executing highly effective employer branding strategies. Prior to joining SmartDreamers, Kalyan was at Indeed.com, where he closely partnered with talent acquisition professionals. 

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Kinga Maj, Employer Branding Strategic Consultant, EBI, Poland

Kinga is an EB strategist, HR analyst, trainer and an advisor with a creative spirit. She is gaining experience by setting the bar higher and higher for herself. What for? – To take the experience of employees and candidates to an even higher level.

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