What it is about?

This panel covered best practices for activating an employer brand from day one, focusing on relationship building, authentic storytelling, and aligning employer branding with company values and goals. Panelists discussed how to gather insights, measure quick wins, and engage stakeholders to create an impactful, authentic brand presence.

What will you learn?

• Strategies for understanding company culture and building internal relationships within the first 30 days to ensure brand alignment.
• Techniques for identifying and communicating authentic elements of the employer brand, including addressing both positive and challenging aspects of company culture.
• Approaches for gathering employee stories and using employee-generated content to create a relatable, genuine brand image.
• Practical methods for gaining stakeholder buy-in and maintaining long-term engagement through relevant metrics and demonstrated impact.
• Tips for activating employer branding on a limited budget by leveraging existing resources, optimizing candidate experience touchpoints, and implementing employee advocacy.

Who is hosting this panel?

Panel host: Alex Her, Head of Employer Brand at GoDaddy, Co-founder of EB Space, USA

Alex currently resides in Austin, TX, and enjoys all things employer branding, recruitment marketing, and candidate experience. Outside of work, he’s also a co-founder of The EB Space, does public speaking, and provides mentoring advice to fellow practitioners.
When he’s not working he enjoys traveling, being with family, music, movies, podcasts, and mentoring others.

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Claire de Souza, Co-founder, The EB Space, UK 

Claire is a passionate professional in employer branding, recruitment marketing, and talent attraction, currently leading all things employer brand at Sainsbury’s. Beyond her role, she runs a side business selling art prints and cards, combining her love for drawing with a fulfilling creative outlet.

Claire also co-founded The EB Space, a global community for employer brand professionals. She shares insights on inclusion, culture, her own experiences, and topics close to her heart, like managing life with two chronic pain conditions. Always open to a chat, book recommendations, or sharing advice, Claire welcomes connection and conversation.

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Heather Leszczewicz, Recruitment Marketing Manager, Conagra, USA

Heather Leszczewicz is a former journalist who transitioned from writing about community stories in the Chicago area to employee stories from around the globe. As Conagra’s Recruitment Marketing Manager, she highlights what working at Conagra is like and champions employer brand as well as diversity and inclusion efforts. She was also voted 2023 Inspirational Solo Talent Brander of the Year.

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Abeni Browner, Content Strategist & Producer, USA 

Abeni Browner is an Employer Brand Content Strategist & Producer with over 10 years of experience in media production and content creation.

She served as a Senior Employer Brand Specialist at Indeed and most recently she worked at Stories, Incorporated with clients like Activision, Dell, and BAE Systems. Based in Austin, TX, Abeni brings a fun, dynamic approach to employer branding.

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