What it is about?

This panel focused on effective strategies for employer branding on a limited budget, emphasizing creativity, resourcefulness, and leveraging employee advocacy. The experts discussed the importance of authentic storytelling, using free tools, and building strong internal relationships to create impactful employer branding without significant financial investment.

What will you learn?

• Practical tips for developing a strong employer brand using free tools, like Canva, Hootsuite, and mobile video editing apps.
• How to harness the power of employee advocacy to enhance authenticity and reach in branding efforts.
• Strategies for repurposing internal content and leveraging existing resources for maximum impact.
• Approaches for shifting organizational perception from recruitment marketing to long-term employer branding.
• Insights into communicating effectively during times of uncertainty and using employer branding to reinforce trust and transparency.

Who is hosting this panel?

Panel host: Sarang Brahme, Senior Employer Branding Strategist, GoDaddy, India

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Timothy Schepis, Global Director of Employer Branding, Coupang, South Korea

Timothy has over 12 years of experience in Employer Branding, with a background spanning digital media planning at an ad agency, founding his own social media agency, and serving as an in-house Talent Brand Manager. He also brings seven years of recruitment experience from Japan.

Currently, as the Global Director of Employer Branding at Coupang, Timothy has spent nearly four years leading global strategies for Employer Branding, Diversity & Inclusion, and Recruitment Marketing.

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Dhwani Tandon, Associate Director of Employer Branding, IRIS Software, India

Dhwani is a purpose-led executive, with extensive experience in shaping brand, reputation, and culture, influencing change, and driving large-scale transformations in Fortune 500 companies. Through her work experience earned over the last 17 years at organisations including Amazon, HCL Tech, Ramboll, and most recently, Iris Software, she has thoroughly enjoyed developing insights-led, omnichannel marketing and communications plans to create meaningful connections with internal and external audiences.

Passionate about all things employer brand and recruitment marketing, she is a firm believer that “a brand is a promise, that, when fulfilled, creates preference”.

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Nikos Foros, Head of Employer Branding Solutions, Kariera Group, Greece 

Nikos is leading the Talent Intelligence team of Kariera Group, a leading recruitment partner for the European and Asian markets.

Prior to joining Kariera Group he has worked in experiential learning roles and educative programs, and most recently, on initiatives in Project Management and Product Development!

Nikos is an expert in Employer Branding and Data Driven solutions. Thus, over the last 3 years, along with his team, he has been consulting some of the biggest employers in Greece and abroad on their Employer Branding strategies. Together with major client stakeholders, he is building tailor-made solutions for their brand, on different components of Employer Branding, such as Employee Value Proposition, Optimization of their Career Site and transformation of their Employee/Candidate Experience by using reporting tools and data mechanisms.”

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Yasmine Yehia, Global Employer Branding Senior Manager, Schneider Electric, Egypt 

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