The panel discussion features a diverse group of professionals discussing the interplay between creativity and data-driven approaches in employer branding. Mark Horley, Chief Creative Officer & Founder of Tonic, moderates the session with participants sharing insights from various perspectives.

What will you learn?

• What is the impact of creative storytelling on employer branding?
• What is the challenge of translating data into a compelling story and creating an emotional connection with the audience?
• What is the connection between creative ideas and data?

Who is hosting this panel?

Mark Horley, Chief Creative Officer & Founder, Tonic, UK

Mark is a CCO and Co-founder of Tonic. He has worked with international brands across a very wide variety of sectors, developing global, national, and local EVPs and employer brands that work right through the employee experience. They’ve won over 100 awards for their work and Mark truly believes that the best creativity does more than just make you attractive, it builds a loyalty that’s hard to break.

See Linkedin profile

Aniket Jadhav, People Analytics Senior Manager at a leading management consultancy, India

Aniket Jadhav is a seasoned Analytics professional with 10+ years of experience in Analytics. As a People Analytics SME in a leading French multinational, he excels at creating value-driven assets for informed HR decision-making. Aniket’s expertise lies in enhancing employer branding through employee experience and strategic workforce planning, consistently delivering impactful results.

See Linkedin profile

Carlos Politi, Senior Talent Intelligence Partner, Amazon, USA

Carlos is a Senior Talent Intelligence Partner at Amazon. In his role, he analyzes and guides talent sentiment and talent location strategy actions within Amazon Stores. In this line of work, he leverages people data to support the business, particularly talent acquisition initiatives, combining the practitioner side of human capital with the research field.
Carlos has held different roles at Fortune 500 companies, where he worked on human capital initiatives spanning talent acquisition, talent management, strategic workforce planning, mergers and acquisitions, and employee relations.

See Linkedin profile

Igor Trofimov, Creative Director at Makelove Employer Branding Agency, Brazil

Igor is a Co-founder & Creative Director at Makelove Agency.
It is a global employer branding agency with the offices in London, Tbilisi, Moscow, São Paulo and Johannesburg. They specialize in creating and promoting employer brand and have created, developed and promoted employer brands since 2012.

See Linkedin profile

Marco Dalmejier, Creative Employer Brand Expert, The Employer Brand Boutique, Sweden

Marco is a Creative Employer Branding and Employee Engagement Specialist with over 15 years of experience at corporates like Deloitte and Lidl.

He is strongly motivated building company brands based on culture that attracts and retain the right talent.

See Linkedin profile

Thorsten Volz, Managing Director, Perrek, Germany

Thorsten Volz is Co-Founder and CEO of the German digital marketing agency PERREK who specialise in recruitment marketing and employer branding activities for well-known brands and other aspiring companies in their respective industries. His professional “home turf” is digital marketing in Search Engines and Social Media. Despite most of their clients being from German speaking countries, he is convinced that modern-day challenges to attract the right talent and potential employees are universal – they nowadays all require different touchpoints, creative strategies and data to figure out what generate awareness and interest among actively jobseeking people as well as passively interested audiences.

See Linkedin profile