What it is about?

This panel explored the evolving role of AI in employer branding, discussing its applications in content generation, candidate matching, and the recruitment process. The experts addressed both the opportunities and challenges of AI, emphasizing the need for balance between automation and maintaining human connections in branding efforts.

What will you learn?

• Practical applications of AI for creating employer branding content, such as generating images, videos, and tailored job descriptions.
• Insights into AI-driven candidate matching and the potential for AI to automate repetitive tasks, improving efficiency in hiring processes.
• How to address challenges around authenticity and bias when implementing AI in employer branding.
• Strategies for building team trust and acceptance of AI, treating it as a tool to enhance human creativity rather than replace it.
• Predictions for the future of AI in employer branding, including new tools and the importance of adapting processes to keep pace with AI advancements.

Who is hosting this learning?

Panel host: Barbara Zych, PhD, Founder and Chief Executive Officer, EBnavi, Poland

Growing employer brands with AI & tech & data. 15 years of experience in HR, 400 employer branding projects implemented, 7 books published, 16 HR tools produced, 3 HR startups set up and hundreds of students educated.

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Adam Horvath, Chief Executive Officer, Brandfizz, Hungary

Chief Sparkle Offizzer, Brandfizz Board Member, European Association of Employer Branding Agencies President, Employer Branding Chapter of the Hungarian PR Association

Adam has been working on improving the employee experience and employer brands for one and a half decades. Today in his role he helps leaders to attract, engage and retain the best talents as the co-founder of Hungary’s market-leading employer branding agency.

With his team at Brandfizz, they hosted World Employer Branding Day 2017, organized by Employer Brand International in Budapest, the most important employer branding event in the world. As the Board Member of the European Association of Employer Branding Agencies Adam works with the top-performing international agencies in the industry. Adam led international award-winning employer brand programs, advised clients such as Thermo Fisher Scientific, Ernst & Young, Knorr-Bremse, NN, Telenor, Accor, Grandvision, Diageo, Jaguar LandRover, KUKA, Heineken, Coca-Cola and KPMG.

Adam is currently pursuing executive business studies at MIT Sloan School of Management. He is a Certified Executive in Digital Business, Technology & Operations (ACE Executive Program 2020-24, MIT Sloan, Cambridge, MA, USA)

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Josef José Kadlec,Trainer, Keynote Speaker, Author and Founding CEO, Recruitment Academy, Czechia

Henry is the Founder of the specialist internal comms and employer branding agency, 106 Communications. This is a business that uses insight-driven creativity to grow engagement, drive change, build belonging and improve reputation for ambitious brands. These have included a range of international brands including Belron, Bird & Bird, Bally’s, Cero, Canon, Virgin, Iyuno and Arriva.

Henry started his working life as a journalist, before going into teaching and finally falling (head first) into branding and marketing. 

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Aditya Malik, Founder and CEO, ValueMatrix.ai, USA

Driven by happiness and fueled by knowledge, Aditya continually explores new dimensions of himself, using his experiences and insights to inspire growth in both people and organizations.

Aditya is a thought leader, mentor, advisor, and coach with extensive techno-business expertise spanning market-gap analysis, product and service conceptualization, GTM strategy, board management, and P&L oversight.

His Superpower: Building strong competitive moats for the businesses he supports.

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