Masterclass. How to profile your target personas.
To get the best results out of employer branding efforts, it is advisable to start with identifying your target audience. How to do it? Run an analysis to have a clear idea of your candidates’ expectations and priorities. This will allow you to craft a compelling messaging. Learn from this masterclass how to profile target personas.
What will you learn?
- How to segment your talent pool based on your company’s current & future needs?
- What groups belong to the communication bulleseye?
- How to develop an EVP communication strategy?
- How to run an employer brand health check?
Who is hosting this learning?
Roy Wang, CEO & Founder, ITS Consulting, China
Roy has over 15 years of experience in Marcomm and Employer Branding field with Msc Marketing Management degree in the UK. He specializes in negotiation, planning, consultancy, communication, branding and identity, employer branding, employer marketing & technology, strong execution and whatnot.
Course Content
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Course Content
What You Will Learn
Learning summary
Masterclass. How to profile your target personas.
