Storytelling is one of the key employer branding techniques that converts to best talent. As human beings, we respond best to stories. It is the content we use to craft our company’s employer brand image. How to master the art of employer brand storytelling? Watch this masterclass and enhance your knowledge on the subject.

What will you learn?

• How does storytelling help building a strong impression of your company?
• How to craft compelling stories? What storytelling strategies are effective?
• How to source compelling stories from within your company?
• What channel and medium to choose to tell your stories?

Who is hosting this learning?

Esther Lim, Head of Branding & Patnerships, StoryBuddy, Singapore

With a film making background and a social media strategist’s mind, Esther enjoys telling stories through different mediums. Filmmaking, content creation, campaign strategy and branding are a few of the skills she has picked up along her journey as an all-round storyteller.

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Sam Neo, CEO & Founder of StoryBuddy, Singapore

Sam Neo is currently a founder of 3 start-ups. The first being People Mentality Inc, one of APAC’s top 10 HR and Employer Branding consultancy firm that helps organizations become an Employer of Choice. His second company, Stories of Asia, is a Storyteller Incubator that was set up to empower the Asian community with a voice through storytelling. Finally, his latest tech venture, StoryBuddy, is an AI-powered storytelling tool that seeks to change the way people communicate and create content.

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