Masterclass. How to measure employer brand? 10 KPIs you want to set up.
As with any investment, it’s good to ensure that we are making a return on investment (ROI). Let us explore what 10 metrics we should be tracking when measuring the effectiveness of our employer brand.
What will you learn?
- Why should we measure our company’s employer brand?
- What KPIs are there to measure and what aspects of employer brand do they relate to?
- How to gather data, analyze it and develop an action plan afterwards?
- What BI tools, ATS and analytic tools can help us measure and manage employer brand?
Who is hosting this learning?
Emilia Wietrak, EB Consultant, Spain
Emilia is passionate about people analytics and evidence-based management. As a consultant, she uses insights from I-O psychology and rigorous research methods to help organizations analyze their HR data, understand it, and turn it into actions that improve employees’ performance and experience at work, and contribute to the overall business effectiveness. Emilia is also a lecturer in the Department of People Management and Organization at Esade Business School.1
Course Content
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Course Content
What You Will Learn
Learning summary
Masterclass. How to measure employer brand? 10 KPIs you want to set up.
